Sr. Director Digital Marketing
3 weeks ago
The Digital Marketing Team Lead is a leadership role responsible for implementing and overseeing the digital marketing strategy for an organization. This role involves leading a team of digital marketing professionals, driving online presence, customer acquisition and retention, and revenue growth through various digital channels. This role involves collaborating with cross-functional teams to align marketing efforts with the organization's broader goals. They will hire, train, coach, and mentor a best-in-class team to ensure the business outperforms its competitors and exceeds its goals.
Key Responsibilities:
Responsible for owning the articulation and management of the TGI Friday’s Digital Guest Experience and Strategy, Channel Optimization to Drive Sales & Traffic, and Performance Data & Analysis.
1. Team Management:
Lead and mentor a team of digital specialists.
Foster a culture of innovation, collaboration, and continuous improvement within the digital team.
2. Digital Strategy Execution:
Flawlessly execute our digital strategy.
Execute digital transformation initiatives across the organization, ensuring that digital capabilities are integrated into every aspect of the business.
Execute agile methodologies and digital best practices to streamline processes and improve efficiency.
Own the management, execution, and growth of our DSP business (e.g., Uber Eats, etc.)
3. Email Campaigns:
Support the execution of our email strategy, marketing campaigns, including segmentation, automation, and performance tracking.
4. Performance Analysis
Oversee management of marketing performance analytics including digital advertising, email marketing, social media, and website analytics.
5. Cross-Functional Collaboration:
Collaborate with cross-functional teams to align digital marketing executions with the organization's broader sales and traffic objectives, product development, and customer service.
6. Technology Stack Support:
Oversee management of digital tools, platforms, and technologies.
7.
Search Engine Optimization (SEO):
Develop and implement SEO strategies to improve organic search rankings, website visibility, and traffic.
Conduct keyword research and analysis to identify opportunities for content optimization and improved rankings.
8. User Experience:
Collaborate with web specialists and design teams to optimize the user experience and website performance.
9. Compliance:
Ensure compliance with digital marketing regulations and data privacy laws, such as GDPR and CCPA.
10. E-commerce and Online Sales:
Oversee online sales channels, payment gateways, and customer acquisition and retention.
Monitor online sales performance and identify opportunities for growth.
QUALIFICATION REQUIREMENTS
Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
Proven experience in digital marketing, with at least 7 years in leadership roles.
Excellent leadership and team management skills.
Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, SEO tools, and marketing automation systems.
Data-driven decision-making skills and experience with analytics tools like Google Analytics.
Strong understanding of SEO, content marketing, social media marketing, and email marketing.
Excellent communication and presentation skills.
DISCLAIMER:
THE CONTENT WITHIN THIS DOCUMENT REPRESENTS THE ROLE OF A TGI FRIDAYS INC. EMPLOYEE. FRANCHISEES MAY INCLUDE DIFFERENT OR ADDITIONAL REQUIREMENTS. PLEASE VERIFY ACTUAL REQUIREMENTS DURING THE INTERVIEW.
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