Integrated Marketing Manager

3 weeks ago

Denver, United States Its Covered Full time

Compensation

Market Point: $115,000

medical, dental, vision, FSA, HSA, AD&D, Life Insurance, STD, LTD, 401(k), casual time off, and 11 paid holidays The Integrated Marketing Manager will be the right-hand to the Head of Marketing. This individual will own the B2B2C Marketing Strategy, working closely with Covered's talented Business Development and Partner Success teams with the goal of driving revenue growth for the company. They will effectively create and manage Covered's Marketing content calendar to ensure the ongoing optimization of consumer conversion, engagement and retention. This person will be responsible for building out a world class library of marketing content by writing clear and concise copy for various mediums and audiences. The Integrated Marketing Manager will serve as an important thought leader in the Marketing organization and will manage the B2B2C Performance Marketing, Growth Marketing, and In-House Design functions. Position Responsibilities

Preferred experience working with B2B2C marketing Shape the strategic and execution vision for Marketing and Brand communications across markets Ultimately responsible for driving conversion, acquisition, retention, loyalty Lead the sales and marketing team to brainstorm new marketing ideas for digital and social media Ensure that all marketing activities are aligned with the marketing campaign and strategy Research and monitor market trends and data to find opportunities to increase our revenue Strong communication, presentation, and leadership skills Manages complex and multi-channel campaigns Expertise in managing a marketing content calendar Experience with driving consumer conversion optimization Create marketing programs and content calendars for Covered partners (B2B2C) as well as for Covered's customers (B2C) Provide leadership, guidance, and mentoring to team including growth marketing, performance marketing, creative and design functions Delegate appropriate tasks to supporting team members Write clear, compelling copy for various mediums Other duties as assigned Experience and Education

Bachelor’s degree in Marketing, Communications, or any similar field Industry experience in insurance or financial services 7+ years of experience in Advertising, Public Relations, or Marketing Experience working as a Marketing Manager or a similar managerial role Possesses a strong bias towards coaching, mentoring and empowering their team members to create a high performance marketing organization Expertise in strategy development of marketing campaigns Prowess in copywriting and delivering captivating content Strong communication, presentation, and leadership skills Manages complex and multi-channel campaigns Expertise in managing a marketing content calendar Experience with driving consumer conversion optimization Success working independently and as a collaborative member of a team An appreciation for a transparent, open, and honest working environment Proven accountability and dedication to producing an excellent end result Why Covered?

Covered is innovating the way people shop for insurance. Gone are the days of insurance agents selling you confusing products. It is Covered’s goal to make insurance easy to understand and easy to purchase. We’re an independent agency - meaning we work with the largest carriers, like Progressive, Travelers, Safeco, Farmers, etc, and can directly sell their policies. We don’t sell leads. We hold ourselves to the highest ethical standards and strive to provide a best-in-class user experience. If someone wants to talk to a real human, our highly trained licensed insurance agents help consumers make the best choice for their specific needs. THIS JOB DESCRIPTION IS NOT DESIGNED TO COVER OR CONTAIN A COMPREHENSIVE LIST OF ACTIVITIES, DUTIES OR RESPONSIBILITIES THAT ARE REQUIRED OF THE EMPLOYEE FOR THEIR JOB. DUTIES, RESPONSIBILITIES AND ACTIVITIES MAY CHANGE AT ANY TIME, WITH OR WITHOUT NOTICE.

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