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Lead Analyst, Market Planning

2 months ago

Doral, United States Royal Caribbean Group Full time

Lead Analyst, Market Planning & Analysis

Journey with us

Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. Position Summary The Lead Analyst, Market Planning & Analysis will be responsible for leveraging data to help drive the global growth and success of Royal Caribbean International by providing performance measurement and strategic analysis to influence priorities for the E-commerce and Marketing teams. This role will work closely with other departments within Royal Caribbean Group to identify opportunities, analyze results and create reports, presentations and/or dashboards for leadership while providing actionable insights. Types of analysis could include business performance, promotional effectiveness, guest profiling, market planning, or business process related. Essential Duties and Responsibilities Collaborating with Revenue Management, identify opportunities and develop promotion campaign use cases to drive business growth and improvement. Build strong business acumen and partnerships within the commercial organization to execute commercial strategy effectively. Influence business strategy through analytics and identify actionable insights that inform our strategy. Effectively communicate results to a cross functional group as well as department executives. Tracking Key Performance Indicators, as well as revenue performance to support strategic business plans. Forecast Key Performance Indicators based on historical data and identify variances. Aggregate large and diverse data sets using Power BI, Excel, and other analytical tools. Create dashboards with advanced data visualization tools, such as Power BI, to provide an easy-to-understand interface for end users to identify key themes within data. Lead ad-hoc projects that provide insight into competitor marketing efforts. Qualified in developing and delivering high quality, clear and concise presentations to Marketing Leadership. Performs other duties as required. Qualifications & Education Bachelor’s degree in Economics, Business, Finance, Analytics, Computer Science, Mathematics, or similar. MBA or relevant master’s degree preferred. 5+ years of work experience required, with experience performing either strategic digital analysis, financial analysis, or business intelligence/marketing analytics highly preferred. Knowledge writing SQL queries and experience using Power BI. Experience in travel/leisure hospitality is preferred. Knowledge & Skills Foundational Knowledge: Understanding of eCommerce, operations, marketing and finance principles to lead management on short and long-term strategies. Complex Problem Solving: Ability to identifying the root cause of complex problems, develop options and recommend solutions. Analytical: Data combined with critical thinking to identify strengths, weaknesses, and opportunities Presentation & Storytelling: Able to present complex data analyses into simple, concise, and engaging stories that bring insights to the forefront using Power Point Research: Ability to find and interpret syndicated research studies and credible sources to answer competitor, market, and additional applicable required research. Results-driven: Ability to complete tasks efficiently and thoroughly by meticulously ensuring data and insights presented are accurate. Technical Skills: Advanced SQL, Advanced Excel, Power BI and PowerPoint required. Physical Requirements While performing job functions the employee is regularly required to sit, stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information. The employee may move about the office complex, may travel to other office locations, and may lift, push, pull or move 10 - 15 pounds. Visual requirements include distant, close and color vision, and ability to adjust focus.

Working Conditions The environment includes work inside/outside the office.

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