Director of Online Marketing

4 weeks ago

San Mateo, United States Replicon Full time
Company Profile

Replicon is the global leader in SaaS based timesheet and expense management software with over 1.2 Million users worldwide. Global leaders like HP, AT&T Wireless, Amazon, Turner Broadcasting, and Ferrari, use Replicon's time tracking software solutions to maximize project performance, optimize resource allocation, accurately bill clients, and automate payroll policies.

The company has been recognized by Profit Magazine as one of the fastest growing companies in the last 3 consecutive years. It has been listed on the prestigious Deloitte Technology Fast 50 and it was selected as a finalist for Ernst Young's Entrepreneur of the Year Award

Position Overview

As the Director of Online Marketing, you will be responsible for significantly accelerating demand for Replicon's market-leading Time and Expense Management applications with highly effective and measurable demand and lead generation programs. You will ensure Replicon achieves all acquisition, retention and upsell goals with innovative and compelling marketing programs, including email campaigns, online ads, SEO/SEM, social media campaigns and select offline programs that differentiate Replicon in the marketplace and deliver an outstanding experience for prospects and customers. You will also manage the corporate website and optimize it for lead generation and sales acceleration.

Responsibilities:
  • Define, manage and optimize online marketing campaigns (e.g. email campaigns, online ads, SEO/SEM, social media) to drive greater awareness and demand while reducing the cost of customer acquisition
  • Work closely with product marketing and sales to create compelling content for outbound programs that solidifies Replicon's leadership position and differentiates us in the marketplace
  • Design sophisticated lead nurturing and scoring programs using our marketing automation platform (Eloqua and Salesforce.com).
  • Monitor daily performance of all lead gen channels, measure ROI and drive for constant improvement
  • Leverage a "Test-Measure-Refine" process to significantly reduce cost per lead and acquisition
  • Identify key metrics and prepare weekly, monthly, quarterly and yearly reports for stakeholders
  • Manage short and long term budgets and ensure optimal spend levels and mix
  • Oversee website development and optimization projects
  • Manage and strategically grow a team of marketing professionals in North America and India
  • Provide support for other marketing initiatives as needed
Qualifications:
  • Deep understanding of online marketing with 8+ years of relevant experience in B2B software companies
  • Hands on technical experience in the following areas: SEM campaigns (e.g. Google AdWords), other online direct marketing, website analytics (e.g. Omniture or Google Analytics), email marketing and marketing automation (e.g. Eloqua or Marketo)
  • Demonstrated success designing and implementing measurement processes (e.g. funnel metrics) to understand program performance and drive optimal effectiveness


All successful candidates for this position will be required to submit to criminal, education and background checks.

  • Digital Marketing Director

    1 week ago

    San Antonio, United States KISS Marketing Full time

    KISS Marketing is growing tremendously this year! Join our dynamic digital marketing agency, a rocket ship of innovation, headquartered in the Pearl Brewery district of San Antonio, Texas. KISS Marketing specializes in helping gym owners grow their businesses and membership base. We provide tailored digital marketing solutions to drive revenue, increase...

  • Digital Marketing Director

    2 weeks ago

    San Antonio, United States KISS Marketing Full time

    KISS Marketing is growing tremendously this year! Join our dynamic digital marketing agency, a rocket ship of innovation, headquartered in the Pearl Brewery district of San Antonio, Texas. KISS Marketing specializes in helping gym owners grow their businesses and membership base. We provide tailored digital marketing solutions to drive revenue, increase...

  • Digital Marketing Director

    1 week ago

    San Antonio, United States KISS Marketing Full time

    KISS Marketing is growing tremendously this year! Join our dynamic digital marketing agency, a rocket ship of innovation, headquartered in the Pearl Brewery district of San Antonio, Texas. KISS Marketing specializes in helping gym owners grow their businesses and membership base. We provide tailored digital marketing solutions to drive revenue, increase...

  • Product Marketing Director

    2 weeks ago

    San Mateo, United States Arkose Labs Full time

    The mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarters running, Arkose Labs offers the world's first $1M warranties for credential...

  • Product Marketing Director

    3 days ago

    San Mateo, United States Arkose Labs Full time

    The mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarters running, Arkose Labs offers the world's first $1M warranties for credential...

  • Product Marketing Director

    1 week ago

    San Mateo, United States Arkose Labs Full time

    The mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarters running, Arkose Labs offers the world's first $1M warranties for credential...

  • Product Marketing Director

    4 days ago

    San Mateo, United States Arkose Labs Full time

    The mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarters running, Arkose Labs offers the world's first $1M warranties for credential...

  • Product Marketing Director

    3 days ago

    San Mateo, United States Arkose Labs Full time

    The mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarters running, Arkose Labs offers the world's first $1M warranties for credential...

  • Product Marketing Director

    6 days ago

    San Mateo, United States Arkose Labs Full time

    Job DescriptionJob DescriptionThe mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarters running, Arkose Labs offers the world's...

  • Product Marketing Director

    2 weeks ago

    San Mateo, United States Arkose Labs Full time

    Job DescriptionJob DescriptionThe mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarters running, Arkose Labs offers the world's...

  • Product Marketing Director

    2 days ago

    San Mateo, United States Arkose Labs Full time

    Job DescriptionJob DescriptionThe mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarters running, Arkose Labs offers the world's...

  • Senior Director, Community Liaison Marketing

    2 weeks ago

    San Mateo, United States Gilead Sciences Full time

    Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As a Senior Director Community Liaison Marketing, you will report to the Executive Director of Franchis Director, Marketing, Liaison, Senior, Skills, Leader, Business Services

  • Director, Marketing, Tislelizumab Promotions

    2 weeks ago

    San Mateo, United States BeiGene Full time

    **General Description:** **The Director of Marketing Promotions is responsible for the development, implementation, management, and execution of the promotional strategy to support current and future indications for Tislelizumab.** **Essential Functions:** **Lead, develop and execute the US promotions for the Tislelizumab, including, but not limited to...

  • Director, Marketing, Tislelizumab Promotions

    2 weeks ago

    San Mateo, United States BeiGene Full time

    **General Description:** **The Director of Marketing Promotions is responsible for the development, implementation, management, and execution of the promotional strategy to support current and future indications for Tislelizumab.** **Essential Functions:** **Lead, develop and execute the US promotions for the Tislelizumab, including, but not limited to...

  • Director, Marketing, Tislelizumab Promotions

    3 days ago

    San Mateo, United States BeiGene Full time

    **General Description:** **The Director of Marketing Promotions is responsible for the development, implementation, management, and execution of the promotional strategy to support current and future indications for Tislelizumab.** **Essential Functions:** **Lead, develop and execute the US promotions for the Tislelizumab, including, but not limited to...

  • Director, Field Marketing

    2 weeks ago

    San Mateo, United States Snowflake Computing Full time

    Build the future of data. Join the Snowflake team. Snowflake Inc. is looking for a Director of Field Marketing for our US Enterprise Field Marketing team, based in either San Mateo or New York. As a Director of Field Marketing, you will be responsible for the development and management of the US Enterprise Field Marketing team, creating the framework and...

  • Director, Market Insights, New Markets

    24 hours ago

    San Mateo, United States BeiGene Full time

    Preferred Experience **: Pharmaceutical/Biotech Industry, Hematology, Oncology** Company Overview: BeiGene, Ltd. (NASDAQ: BGNE; HKEX: 06160) is a global, commercial-stage, research-based biotechnology company focused on molecularly targeted and immuno-oncology cancer therapeutics. With a team of over 10,000 employees across China, the United States...

  • Director, Field Marketing

    4 days ago

    San Mateo, United States Snowflake Computing Full time

    Build the future of data. Join the Snowflake team. Snowflake Inc. is looking for a Director of Field Marketing for our US Enterprise Field Marketing team, based in either San Mateo or New York. As a Director of Field Marketing, you will be responsible for the development and management of the US Enterprise Field Marketing team, creating the framework and...

  • Director, Field Marketing

    3 days ago

    San Mateo, United States Snowflake Computing Full time

    Build the future of data. Join the Snowflake team. Snowflake Inc. is looking for a Director of Field Marketing for our US Enterprise Field Marketing team, based in either San Mateo or New York. As a Director of Field Marketing, you will be responsible for the development and management of the US Enterprise Field Marketing team, creating the framework and...

  • Director, Marketing, Tislelizumab Strategy

    1 week ago

    San Mateo, United States BeiGene Full time

    **_General Description:_** The Director Marketing Tislelizumab Strategy will build the strategic marketing function responsible for developing and executing commercialization strategies that support the launch of BeiGenes oncology products within the US. The role will collaborate closely with cross-functional teams, including Market Access, Sales, Training,...