Director, Marketing Strategy and Operations

2 weeks ago

Tempe, Arizona, United States Confluent Full time

Confluent Director, Marketing Strategy and Operations in Phoenix, Arizona With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.
About the Role:
As the Director of Marketing Strategic Planning & Operations, you will be instrumental in shaping our go-to-market (GTM) strategy. In this role, you will work closely with Marketing and cross-functional teams—including Field, Product and Finance—to drive data-driven insights, strategic planning, and short and long-term business strategy. Your primary mission will be to enhance market alignment, accelerate revenue growth, and ensure that Marketing's strategy and execution aligns to our overall go-to-market strategy and initiatives to deliver optimal impact across the organization.
This role is ideal for a transformational leader. You will partner across Marketing to understand our complete set of projects and activities, allocate and prioritize investments and work closely with our Finance and Marketing Strategy and Insights teams to report on what's driving our KPIs. You will lead the annual Marketing Planning process and cadences, oversee budget management, and prepare executive and board-level materials, including company retros and QBRs. You will constantly evaluate ways to optimize and improve our investments and execution processes and lead change management, enablement, and internal communications working with the CMO, Sr Director of Marketing Ops, and Marketing leadership.
The ideal candidate is an expert in defining and leading the execution of strategic marketing planning operations, processes, and frameworks at scale.
What You Will Do:
Lead partnership and workstreams across Marketing Leadership and with Finance to define and implement a strategic planning framework for Marketing initiatives, including pipegen and progression forecasting, target setting, and resource allocation.
Lead strategic marketing planning and operational excellence programs, including cadences, OKRs & Metrics aligned to company goals, build frameworks for process optimization and investment prioritization.
Use market research and competitive analysis to identify new growth opportunities, customer segments, product positioning and expansion opportunities.
Drive the creation of a clear and actionable Marketing plan in alignment to Confluent's strategic initiatives.
Lead change management, enablement and internal communications across Marketing and with key stakeholder groups.
Partner with Marketing Program Managers to execute prioritization processes for inter and intra-marketing program management in alignment to Confluent's strategic initiatives.
What You Will Bring:
Bachelor's degree plus 8-10+ years experience in marketing, operations, strategic planning, program management, or some combination.
Familiarity with modern marketing and sales technology stacks (SFDC, Tableau, Marketo, Asana).
A self-starter who is intellectually curious.
Strong interpersonal and team building skills; ability to work with a diverse team, influence/drive change across functional and business boundaries, and present to leadership.
Strong business acumen and demonstrated ability to link planning and process gaps, requirements, and desired outcomes to objectives and the defined work required; expert at cross-functional team management, coaching, and mentoring; ability to identify, mitigate, and/or escalate.
Maniacal about "process and planning design," you're obsessed with understanding how everything works and translating requests and business processes into insights-based frameworks and solutions.
Strong program and project and change management skills along with the ability to perform in a fast-paced and high-energy environment.
Come As You Are
At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.
At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $231,300 - $277,560 and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE.

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