Marketing Associate

1 month ago

St Louis, United States Enterprise Bank and Trust Full time

Enterprise Bank & Trust was founded in the spirit of entrepreneurship and community. From the small mom-and-pop coffee shop to the large construction company that employs local people, our goal is to help businesses succeed and our communities thrive.

With offices in Arizona, California, Florida, Kansas, Missouri, New Mexico, Nevada and Texas, were strong, growing and committed to supporting the communities we serve. We extend this commitment to the community to our associates, offering annual paid volunteer time off and charitable-matching opportunities. Voted a Best Bank to Work For by American Banker for multiple years, we offer our associates an array of benefits and the opportunity to chart their own career path with us. Join us in the pursuit of our mission to guide people to a lifetime of financial success, and enjoy a career filled with professional growth opportunities, interesting colleagues and the satisfaction of supporting our communities.

Together, theres no stopping you

Job Title: Marketing Associate Job Description:

Summary

The Senior Marketing Specialist is responsible for partnering with the internal marketing and sales teams to project manage the creation and updates to materials and experiences to inform and influence local buying decisions and help track and organize marketing metrics to communicate to and deepen alignment with sales leadership and producers. Other responsibilities include helping manage external vendor partnerships and relationships, being the main administrator of our CMS platform, and producing communication to the sales organization through our internal communication/training channels.

Essential Duties & Responsibilities

  • Create and update sales/product materials by working with regional sales and marketing teams to ensure proper positioning and localization is achieved.

  • Maintain and optimize our CMS by partnering with the internal marketing/sales teams. Responsible for project managing future CMS system enhancements and coordinating meetings with vendors.

  • Build out training materials/workflows in partnership with HR to help deepen understanding of our Sales Enablement platforms including Salesforce.

  • Partner with internal communication and HR teams to write marketing and sales communications including internal newsletters/websites.

  • Coordinate with marketing design and content teams to create campaigns, digital and print advertisements for business-specific needs, events, recognition, and products.

  • Work with the marketing team to ensure consistent branding across all regions and business unit materials by partnering with the broader marketing team.

  • Conduct market research to identify new opportunities and select competitors' marketing and sales activities.

  • Contribute to other marketing and sales collaborative efforts.

Qualifications

  • A team player and self-starter with a high level of personal ownership that acts with a sense of urgency.

  • Excellent communicator with strong technical aptitude who remains abreast of industry/technology trends (to include mobile marketing and social media) and has strong marketing and business acumen.

  • Broad knowledge of social media methodologies and techniques as well as the ability to come up with alternative ideas to leverage technology.

  • Strong presentation skills

  • Strong project management and organizational skills

Supervisory Responsibilities

  • None

Education and/or Experience

  • Bachelors degree required with concentration in Marketing, Public Relations or communications

  • 3+ years experience in a B2B marketing environment, financial services experience preferred

Computer and Software Skills

  • Microsoft office suite

  • Google Office Suite

  • Excel

Certifications, Licenses, and Registrations

  • None

Preferred Qualifications

  • MBA

  • Salesforce working experience and technical knowledge

  • Experience reviewing banking forms and documents

Equal Opportunity Statement:

Enterprise Bank & Trust is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs. If you need an accommodation in order to apply for a position at Enterprise Bank & Trust please contact Human Resources at hr@enterprisebank.com.

Enterprise Bank & Trust is committed to managing our business and community relationships in ways that positively impact our associates, clients, and the diverse communities where we work and live. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability. All employment offers are contingent upon the applicant successfully completing both drug and background check screenings. If you would like more information about your EEO rights as an applicant under the law, please download the Equal Employment Opportunity is the Law poster HERE.

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