Lead Content Analyst

2 weeks ago

Doral, United States Lennar Homes Full time

Overview:

Lennar is looking for a Lead Analyst to support our core analytics initiatives. Lennar is poised to revolutionize home buying by bringing it online, resulting in an improved customer experience and business growth. The ideal candidate is a driven, strategic analyst with demonstrable knowledge of product development, UX/UR, web experimentation, marketing, and website analytics. They are a high output individual contributor who views themselves not only as an analyst, but as a product owner and growth partner. Theyre excited about the opportunity to build a world-class analytics function whose work directly influences the trajectory of the business by leveraging their analytical skill set to grow Lennars digital platform through data-driven, actionable insights. Joining Lennar means becoming part of a dynamic team dedicated to pushing the boundaries of technology. We are bringing modern data and technology to in the real estate and home building space to change how we build and sell homes. If you are passionate about leveraging data to solve business problems, we would love to hear from you Apply now to join us on this exciting journey. Responsibilities: End to end ownership of our core analytics: visitor behavior reporting, funnel conversion, feature engagement, experimentation measurement, front-end tracking design, and product optimization Help establish a center for excellence for all experimentation across our Lennar digital activities, including lennar.com, performance marketing, and CRM Ownership of web experiment design, measurement, performance reporting and outcome recommendations for core programs roadmap Direct collaboration with leaders to execute against a shared roadmap by pairing analytics to each and every team initiative Own all things data during the implementation of changes to the website to improve customer engagement and value metrics Create and automate dashboards, reports, and other data tools to support the goals of Lennars product team Develop a deep knowledge of key success indicators and uphold best practices for measurement and reporting Qualifications:

6+ years of experience in product, marketing, and analytics, with exposure to both traditional and direct-to-consumer brands. 4+ years of experience in web experimentation and optimization. Expertise with Optimizely is a plus Ability to take in requirements, ask smart questions, and produce high-quality actionable insights by telling a story with data and effectively communicating that story. Excellent communication, problem-solving, and analytical skills Fluency in SQL is a must, as youll live in a SQL client, and a few other useful tools of the data trade Proactive not reactive, with the ability to work in a fast-paced environment Confident with learning new tools, technologies, and methodologies Experience with Tableau or similar data visualization tools a plus Knowledge of Python, R, and predictive modeling is a plus What we offer: The opportunity to deliver impact across one of the largest homebuilders in the United States. A corporate culture focused on growth and development. Freedom to try new impactful ideas. Ability to deploy your work to teams across 40+ divisions and interact directly with those teams. End-to-end project ownership. Occasional travel for team activities and meetings. Hybrid work schedule with you located in Miami, FL; Bentonville, AR; or Dallas, TX. Relocation packages available Healthcare (medical, dental, vision) and 401k matching

Physical Requirements: This is primarily a sedentary office position which requires the Lead Data Analyst to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary. This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities and activities may change at any time with or without notice. The *median base compensation for this position is subject to adjustment based on business-related factors including employee qualifications, geographic location, and operational considerations. Note: *The median amount may be greater or less than the average salary. This position may be eligible for performance-based bonuses as determined in the Companys sole discretion. This position will be eligible for the described benefits listed in the above section. This information is intended to be a general overview and may be modified by the Company due to factors affecting the business. #LI-LM1 Type: Regular Full-Time #J-18808-Ljbffr

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