Sr Campaign Analyst

4 weeks ago

Memphis, United States St. Jude ALSAC Full time

At ALSAC you do more than make a living; you make a difference. We like people who are differentbecause we're different, too. As one of the world's most iconic and respected nonprofits, we know what it's like to stand out. That's why we're looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children. Job Description As a Sr. Campaign Analyst, you will lead the development and optimization of enterprise marketing strategies that enhance and drive organizational growth and support a specific campaign or brand activation/experience, like the St. Jude Walk/Run. You will: As a Senior Campaign Analyst in our Enterprise Marketing team, you will play a crucial role in developing and optimizing marketing strategies that drive organizational growth and support specific campaigns or brand activations. You'll be responsible for establishing positioning, identifying target audiences, managing campaign cycles (from planning to execution), and creating marketing plans with clear objectives across various channels. Your work will guide creative direction and ensure alignment with established goals and objectives. Key Responsibilities * Strategy Development: Lead the development and optimization of enterprise marketing strategies. Collaborate with cross-functional teams to create innovative approaches that resonate with our audience. * Audience Targeting: Identify and define target audiences for campaigns. Leverage data and insights to refine audience segmentation. * Campaign Management: Oversee the entire campaign cycle, including planning, integration, and execution. Ensure seamless coordination across channels. * Creative Brief Development: Work closely with creative teams to develop clear and effective briefs that guide creative direction. Align creative assets with campaign objectives. * Media Strategy: Develop strategies for paid, earned, organic, and shared media. Optimize media mix to maximize impact. * Collaboration and Alignment: Collaborate with the Audience Planning and Enterprise Marketing management team to ensure all strategies and tactics align with organizational goals. * Results-Driven Approach: Be outcome-focused and resilient. Thrive in a fast-paced environment and tackle tough challenges head-on. * Visual and Written Communication: Produce compelling written and visual communications. Leverage presentation design skills to convey complex ideas effectively. * Business Experiences: Mix of business experiences, including design thinking, innovation, campaign strategy, and planning. * Analytical Nature: Display a desire to understand audience behaviors and user journeys. Leverage data-driven insights. * Team Player: Proven ability to lead key projects involving both superiors and peers. * Change Management: Demonstrated ability to drive change while being comfortable with ambiguity. * Presentation Skills: Good presentation and storytelling skills. Ability to engage, inspire, and influence others. * Customized Presentations: Experience developing thoughtful, customized presentations and proposals. * Innovation Mindset: Always looking to improve processes and outcomes. * Self-Motivated: Ability to participate effectively in a team environment and work well with others. * Matrixed Organization: Manage effectively in a heavily matrixed organization with a high degree of initiative. * Effective Communication: Communicate well verbally and in writing with internal and external stakeholders of different levels. Experience presenting to senior executives and simplifying complex information. * Problem-Solving Skills: Solve problems effectively and creatively while maintaining professionalism and integrity. Qualifications * Education: Bachelor's Degree (required). * Experience: Minimum of 4 years of practical experience in marketing or related fields. Experience managing people and/or leading cross-functional teams for at least 1 year. * Creativity and Analytical Thinking: Highly creative and analytical thinker. Ability to envision and articulate strategic visions. * Business Acumen: Possess a high degree of business acumen and executive presence. * Proficiency: Demonstrated proficiency in Microsoft Office products (Word, Excel, PowerPoint, etc.). #LI-TM1 Benefits & Perks The following Benefits & Perks apply to Full-Time Roles Only. We're dedicated to ensuring children and their families have every opportunity to enjoy life's special moments. We're also committed to giving our staff excellent benefits so they can do the same. * Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans) * 401K Retirement Plan with 7% Employer Contribution * Exceptional Paid Time Off * Maternity / Paternity Leave * Infertility Treatment Program * Adoption Assistance * Education Assistance * Enterprise Learning and Development * And more ALSAC is an equal employment opportunity employer. ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status. No Search Firms: ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.

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