Director, Analytics
2 weeks ago
At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.
Job Description
As a senior individual contributor on the Analytics team, the Director leads the development and delivery of data driven solutions for improving marketing performance and the understanding of consumer insights. With a focus on the development of client analytic strategies and the development of frameworks and methods across the practice. The Director will lead clients, agency teams and partners through the transformation of digital marketing strategies and operationalization of key functions, balancing learning and innovation with efficiency and automation. This role must be able to solve business issues through data, creativity and human-insights and by partnering with various key stakeholders.
Role Overview:
Client Leadership & Business Development
Provide strategic leadership to senior client stakeholders and partners to design, prioritize and execute strategic projects to improve marketing performance
Lead development of analytics solutions to address client’s business and marketing needs
Work as part of a cross-functional team to develop integrated marketing solutions to improve marketing performance
Practice Development
Enhance and improve measurement and analytics frameworks and methods to address client and industry strategies including the integration of digital media and customer analytics to increase performance
Collaborate across a broad range of agency stakeholders including, media, strategy, operations and data science, for development and refinement of capabilities.
Drive the use of analytics forward thinking across the organization
Identify new trends, technologies, and solutions in the marketplace and within Publicis Groupe around digital marketing measurement and develop of business plans to address client needs and innovation opportunities
Qualifications
8 to 10 years of experience in interactive marketing and/or business consulting using data to drive marketing recommendations
4+ years of client facing/consulting experience
Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus
Proven ability to partner cross-functionally and develop strong, impactful client relationships
Extensive digital expertise including digital marketing measurement and associated data and technology platforms
Strong knowledge of one or more analytics disciplines including CRM, Predictive Modeling, Marketing Mix Modeling and Attribution, Experimental Design, and A/B Testing
Ability to quickly evaluate complex client issues and demonstrated experience in solving client’s business challenges with analytics solutions
Excellent communication skills including the ability to influence senior decision makers within agencies and clients
Excel in conveying technical and complicated statistics concepts to non-technical audiences
Able to demonstrate thought leadership around brand and performance marketing and data-driven marketing strategy.
Deep understanding of how to use digital media and emerging channels to drive brand growth, customer acquisition, retention, and ROI
Actively participate and contribute to the evolution of the analytics value proposition within and across the agency
Additional Information
All your information will be kept confidential according to EEO guidelines.
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