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Traditional Media Buyer FL
2 months ago
Our media team works alongside strategic planners and creatives to create campaigns that seamlessly combine channels, formats, and engagements. Client success is our ultimate metric, and what drives our mindset, skillset, and company culture.
Responsibilities
Work collaboratively with team members to develop and manage media buys across mediums, including Broadcast, Traditional / Programmatic OOH and Print
Managing buys and post buys
Monitor media for pacing, delivery, placement, and negotiates rates
Lead media projects with limited day-to-day supervision
Assist in media strategy development and overall direction
Deep understanding of every local market and ability to identify opportunities unique to each • Strategic thinking in providing rationales & POVs as well as demonstrating and ability to make sound recommendations
Provide valuable insights for clients to help shape their current/future media plans
Ability to be client facing
Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable.
Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process
Analyze and provide clients with research data and media/marketing information as well as strategic analysis of campaigns
Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
Build and maintain strong working relationships with clients, vendors, publishers and the client's creative resources to ensure an effective creation and implementation of campaigns
Effectively manage time and responsibilities in regards to deadlines and client needs
Research and record trends, innovations, and changes that affect media buying
Maintains media flowcharts, budgets and performance reports
Compiles and analyzes marketing, consumer and competitive data
Requirements
Strong English written and verbal communication skills.
3+ years media-related/agency experience.
Experience buying through Strata.
You build great relationships with clients, vendors, and reps.
Strong negotiation skills and successful track record in the media buying space.
Establish trust and credibility with clients and vendors.
Ability to deliver client-facing presentations
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