Head of Growth Marketing

3 weeks ago

San Francisco, United States Mercury Full time

In 1923, Claude Hopkins published Scientific Advertising which many say has the first descriptions of A/B testing and using coupons for attribution.

All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.

If that weren’t enough of a claim to fame, Hopkins is also credited with popularizing tooth brushing, after a very successful campaign with Pepsodent. Fast forward 101 years, and Mercury is looking for a Head of Growth Marketing to apply the same mix of rigorous thinking and innovation to Mercury’s growth strategy.

We are changing how startups bank
* and in 2023, we grew transaction volume by 90% to $95B total.

But we have even bigger ambitions.  As our Head of Growth Marketing, you will be responsible for building upon our successful self-serve (PLG) acquisition motion, and adding in a sales-led motion as we start to acquire larger, later stage customers.

You will lead a talented team of marketers, and work hand in hand with sales and product to hit pipeline and revenue goals, bringing Mercury’s bank accounts and financial products to more and more companies around the world. Here are some of the things that you’ll do:Build out a sales-led acquisition strategy, to complement our self-serve/PLG motion that is working quite well, and manage both pieces in order to hit sign-up and qualified lead goals, as well as product upsell goalsSet the strategy across all areas of growth marketing (paid, demand gen, marketing ops/martech, lifecycle/email, website optimization), with the ability to be hands on particularly in demand gen and marketing opsHire, manage, and develop a team of marketers and agencies (will inherit team of 4, with 4+ open headcount for the year)Be extremely data driven be an expert at defining, setting, and reporting on full-funnel KPIs (working with a data science team)Develop strong relationships with sales teams and product/engineering teams to collaborate on growth strategy across the company Be a critical voice of marketing leadership; understanding how to hit revenue goals while staying true to the brand and putting the customer firstMake strong, principled decisions and influence a cross-functional group to execute There are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of this experience:10+ years of experience in growth marketing, with at least 5+ years hiring and developing peopleSaaS experience: You’ve worked at a B2B startup, preferably a SaaS company, and ideally have been there as they built out a sales-led growth motion to complement a self-serve motionBreadth in all areas of growth marketing, with deep expertise in demand gen, website management & conversion rate optimization, and marketing ops and analyticsProficiency in full-stack of marketing tools: You know what tools to use and how to use them—or you can figure it out quickly.

We’re currently using: Marketo, Salesforce, Dato (CMS), Rockerbox (MTA), SegmentExperimentation mindset.

You understand the importance of testing and scaling what works, and can prioritize tests and find ways to get them out quickly.The total rewards package at Mercury includes base salary, equity (stock options), and benefits.Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry.

New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.Our target new hire base salary ranges for this role are the following:US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $260,300
- $306,200 USDUS employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $234,300
- $275,600 USDCanadian employees (any location): CAD 236,900
- 278,600
*Mercury is a financial technology company, not a bank.

Banking services provided by Choice Financial Group and Evolve Bank & Trust, Members FDIC.#LI-MF1We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT.

As part of the evaluation process we provide Covey with job requirements and candidate submitted applications.

We began using Covey Scout for Inbound on January 22, 2024.Please see the independent bias audit report covering our use of Covey here.

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