Product Marketing Manager

4 weeks ago

Carlisle, United States Peapod Digital Labs Full time

Address: USA-PA-Carlisle-1149 Harrisburg Pike

Store Code: Advertising Technology (5119974)

What’s Our Dish

Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.

Browse The Aisles

The Product Marketing Manager supports ADUSA's Media Partnerships team’s efforts to deliver on bold revenue targets. They accomplish this by helping develop commercial strategy and driving initial growth (including direct sales) for owned & operated and emerging media channels. They are both ambitious and an all-purpose talent, with an outstanding ability to work with a diverse array of functional partners. On one end they are working with the Advertising Technology team to manage go-to-market plans for implementing new or improving media products. On the other end they are working with the sales and account management team to educate, collaborate and fuel sales growth in preparation to hand off a formed, operational business.

They support the Strategy & Operations Lead in running and coordinating efforts to grow the internal and external brand equity of ADUSA's Media. They are effective communicators both in writing and speaking, with a special emphasis on serving as a liaison and advocate for retail media in all settings.

Recipe for Success - What's “in store” for the role

Build Strategies for new product launches and go to market recommendations. Handles the implementation of the media monetization commercialization model with new and emerging media channels and overseas proof of concept testing. Participates in and supports contract management efforts for media agency and service vendors in partnership with legal department. Supports efforts to expand external and internal equity, credibility and strength of ADUSA's scale media group. Uses vendor summits, industry events / speaking engagements and other public relations initiatives to drive greater awareness and adoption of retail media solutions. Conducts project management efforts to support continuous improvement efforts for the monetization team.

The Essentials In Your Cart - The Required Ingredients

5-7 years of experience leading retail, IT or similar projects, preferably involving media or marketing channels. 2-3 years of shown experience in management consulting, project management, strategy development or direct media sales. Bachelor's Degree required but Master’s Degree preferred.

Extra Spices - What you should bring to the table

Comfortable being a part of both worlds of product and sales and able to bridge the gap between them. Able to be collaborative, flexible, and comfortable with ambiguity. Organized and detail orientated while balancing multiple different products and partners. Comfortable presenting and communicating effectively with high level leadership.

Join Us at Our Table

Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.

We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.

We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. If you require assistance, please contact our Talent Acquisition Department at Talent.Acquisition@peapoddigitallabs.com

Job Requisition: 360320_external_USA-PA-Carlisle_3272024

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