Vice President of Accounts

2 weeks ago

Boca Raton, United States MDG Advertising Full time

MDG has an exciting opportunity for a Vice President of Accounts who will report directly to the President and work with the executive leadership team to support all client management, service delivery and business development efforts across MDG’s accounts nationally. This role is responsible for leading and inspiring account teams to provide great work product and client satisfaction across the agency’s suite of services. They will enhance and standardize operational and communication processes, internally and externally, and lead a talented team of account directors and managers to deliver top tier solutions and service to clients. They should be strategic, disciplined, well organized, process-oriented, an innovative thinker and have a broad understanding of marketing services, digital / traditional advertising and analytics.

Responsibilities:

Overall

Collaborate with entire agency, lead agency account directors and managers, and liaise with creative, digital technology, media and analytics teams to create key insights and translate them into actionable integrated marketing programs

Play a key role in managing the coordination and communication of all advertising, marketing and business development efforts nationally

Manage internal and external stakeholders to ensure cohesion across channels and deliver on strategy, deadlines and budget management

Monitor performance and impact of all strategies to maximize effectiveness and proper client communication

Develop relationships with client’s senior level counterparts and jointly handle unfamiliar problems, situations, or escalations

Lead client discovery process, gathering all marketing information and historical learnings

Understand the client’s marketing objectives and develop measurements for success, including ROI and other metrics as needed

Ensure clients’ media and marketing needs are addressed and analyzed in order to develop an effective media strategy

Maintain awareness of new media, relevant industry and market trends; develop analyses and reports regarding those trends; and communicate internally and to clients appropriate action steps regarding those trends

Assist in developing and presenting annual client reviews

Assist in establishing, negotiating and managing client agreements with agency

Oversees overall profitability of accounts

Attend and assist with new client business development meetings and strategic direction

Work with the President to develop and maintain consistent and efficient processes and communication

Client Success

Collaborate across all agency departments, monitor success metrics, and ensure client goals and deadlines are being met

Work to develop effective policies, procedures and processes to keep ahead of changing client needs and industry trends

Assist internal staff in creating strategic direction, demographic and market analysis and recommendations for successful strategies

Manage performance of Account Management team, recommend changes to Agency resources on an account to ensure success, as appropriate

Oversee development and presentation of account strategy and growth sessions

Attend and/or lead certain critical client presentations and ensure account team’s preparedness

Lead new client onboarding alongside account management teams

Creative, Media and Digital Technology

Participate in the development of annual/quarterly creative strategies, and aid in presenting to clients as needed

Attend and assist with large-scale production projects, as needed (e.g., TV shoots)

Assist account management teams with developing creative briefs

Monitor quality, timeliness and cost efficiency of agency’s creative product

Work with media team on annual planning process, development of strategic direction, guidelines and budget parameters for marketing plans

Monitor media team’s execution to ensure delivery of clients’ desired results, recommending changes to planning / buying process and resources, as necessary

Oversee the account team’s planning of annual, quarterly and monthly content and media calendars to ensure timely marketing campaigns

Work with digital technology team in development of technology solutions that meet client needs, timelines, and budgets

Oversee and ensure excellent communication for client success and manage communication of any issues that arise

Provide strategic direction and formulate innovative solutions to existing digital technology, marketing and advertising problems

Work with Account Directors in development of digital technology plans (annual technology roadmap, feature enhancements, opportunity plans, etc.)

Work with Account Directors and Account Managers in development of new product launch plans

Develop and present various plans to client stakeholders, as appropriate

Financial

Assist in development of annual P&L budgets across client accounts

Assist in monitoring agency billings

Assist in development of staffing recommendations

Monitor profitability of accounts and make recommendations for any changes

Lead annual contract renewal discussions in support of agency growth

HR

Monitor and ensure staffing needs on accounts are met

Maintain strong ties for recruiting best personnel

Develop and oversee training and onboarding methodology for account management team

Assist in development and implementation of training programs and coaching sessions

Aid in recruiting, interviewing and hiring new candidates for the account team

New Business Development

Work with the Executive Leadership Team on new business opportunities, including preparing presentations and presenting to prospective clients

Identify and facilitate business-building efforts and strategies

Requirements

10+ years experience as a Director, VP or similar leadership role in a full-service agency

At least 3+ years of direct client service leadership experience

A strong account management background, including experience managing client accounts and supervising account teams

Willing to role sleeves up and work alongside team members

Bachelor’s Degree in Marketing, Advertising, Communications or relevant, equivalent experience

Proven leadership abilities and managerial experience as a disciplined team leader

Possess a thorough understanding of the overall media environment

Experience with healthcare services, preferred

Experienced marketing with hands-on integrated marketing experience.

Strong coaching and mentoring skills

Proven ability to manage multiple tasks while working independently

Strong attention to detail, well organized and process-oriented

A strong sense of urgency and commitment to get the job done quickly and with high quality

Excellent communication skills, both written and verbal, with people at all levels of an organization

Benefits We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.

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