Marketing Manager

3 weeks ago


Buford, United States Insight Global Full time

* Content Strategy and Creation:

o Assist in the creation of engaging and compelling content for various marketing channels, including social media, blog posts, emails, and promotional materials.

o Lead the detailed development of new service offerings that will be marketed to new and existing customers.

o Provide training to lead field crews and CSRs on new offerings and promotion effort.

o Coordinate the roll-out of offerings to targeted group by mailers, web-based pipelines (Facebook, Google, etc.), and web site.

* Social Media Management:

o Manage and schedule posts on social media platforms.

o Monitor social media channels for trends and opportunities.

o Engage with the online community to build brand awareness.

* Campaign Support:

o Support the planning, execution, and tracking of marketing campaigns.

o Collaborate with team members to ensure consistent messaging and branding.

* Analytics and Reporting:

o Analyze marketing data and provide regular reports on campaign performance.

o Identify areas for improvement and optimization based on analytics.

o Track efficacy of outreach efforts and recommend modification to approaches to improve results.

* Administrative Support:

o Assist in organizing events, webinars, and other promotional activities.

* Industry experience -- environmental services
* Bachelor's degree in Marketing, Communications, or a related field

* 1-3 years of experience in marketing (marketing strategy, campaign management, content creation, marketing analytics) and business growth initiatives within a small, growing company

* Leadership experience -- either leading a team or training a team

* Proficiency in social media platforms and web-based marketing tools

* Basic understanding of B2C marketing principles and strategies

* Strong interpersonal communication skills


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