Marketing Coordinator

3 weeks ago

West Des Moines, United States Aureon Full time
ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Email Campaign Management:
    • Define, automate, and manage email campaigns and workflows using Pardot.
    • Develop and implement segmentation strategies to target specific audiences effectively.
    • Create and manage email templates, ensuring they are aligned with brand guidelines and optimized for deliverability.
    • Track and analyze email campaign performance using Pardot's reporting tools, making data-driven recommendations for optimization.
    • Conduct A/B testing to optimize subject lines, content, and send times for improved engagement.
    • Ensure compliance with email marketing best practices and regulations.
  • Social Media Strategy and Execution:
    • Monitor social media activity of key accounts for opportunities to interact and amplify their messaging.
    • Plan, create, and schedule social media posts to enhance brand visibility and engagement.
    • Encourage greater social media participation across departments and provide training as needed.
  • Digital Advertising Campaigns:
    • Develop and execute digital advertising campaigns across various platforms (e.g., Google Ads, social media ads).
    • Run experiments, track performance, and continually optimize digital ad campaigns to build and scale a highly efficient mix of demand gen campaigns.
    • Analyze and report on the effectiveness of digital advertising efforts, providing insights and recommendations for improvement.
  • Marketing Strategy Support:
    • Support marketing and sales efforts by helping to establish and evaluate a marketing strategy by analyzing and assembling sales forecasts, updating calendars, and organizing and planning promotional presentations.
    • Communicate campaign deliverables, objectives, and timelines to the sales team while providing instructions for promotion or use.
    • Continually seek and research new sources of prospective customers while providing recommendations for marketing and sales leadership.
    • Create impactful long-term programs to improve conversion rates and overall lead quality.
    • Other duties as assigned.
EDUCATION, TRAINING, AND EXPERIENCE:
  • Experience/certification in Pardot Marketing Automation.
  • Proficiency in social media management and strategy, with a proven track record of increasing engagement and brand visibility.
  • Experience/certification in Google Ads and Google Analytics
  • Experience developing and executing measurable integrated demand programs that drive net new pipeline and revenue.
  • Proven record of partnering with sales to meet or exceed pipeline and revenue targets.
  • Solid understanding of digital marketing best practices.
  • Strong copywriting skills.
REQUIRED SKILLS:
  • Experience developing and executing measurable integrated demand programs that drive net new pipeline and revenue.
  • Proven record of partnering with sales to meet or exceed pipeline and revenue targets.
  • Strong analytical and research skills.
  • Exceptional written and communication skills.
TOOLS, EQUIPMENT, AND SOFTWARE:
  • Demonstrated knowledge of personal computer applications Microsoft Windows and Microsoft Office, including Microsoft Outlook.
  • Hubspot or similar marketing automation tools
  • Google Analytics and Search Console
WORKING CONDITIONS AND PHYSICAL REQUIREMENTS:
  • Primarily indoor work primarily in office environment
  • Frequent utilization of manual dexterity and visualizing of computer screen
  • No unusual physical requirements

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