Product Marketing Manager, Intern

2 weeks ago

Redwood City, United States Klarity Health Full time

Job Description: Product Marketing Manager Intern

Position Overview:

We are seeking a dynamic and driven Product Marketing Manager Intern to join our team. The ideal candidate will assist in crafting engaging email campaigns aimed at increasing user engagement and retention. This role requires a blend of marketing analytics expertise, content creation skills, startup experience, and a keen understanding of user behavior. The Product Marketing Manager Intern will play a crucial role in building and analyzing user cohorts, tracking engagement metrics, and optimizing email campaigns for maximum impact.

Responsibilities:

  • Email Campaign Management: Collaborate with the marketing team to plan, execute, and optimize email campaigns aimed at enhancing user engagement and retention.
  • Content Creation: Design and create compelling content for email campaigns, ensuring messaging is clear, concise, and resonates with the target audience.
  • Marketing Analytics: Utilize analytics tools to track and analyze user engagement metrics, including open rates, click-through rates, and conversion rates. Generate insights from data analysis to optimize email campaigns and drive continuous improvement.
  • User Cohort Creation: Work closely with the product and data teams to identify and create user cohorts based on various criteria such as behavior, demographics, and preferences.
  • A/B Testing: Conduct A/B tests on email campaigns to evaluate different content, subject lines, and designs. Analyze results to make data-driven decisions and refine future campaigns.
  • Startup Experience: Bring a startup mindset to the role, demonstrating agility, creativity, and a willingness to take initiative in a fast-paced environment.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 2-3 years of experience in marketing analytics, preferably in a startup or tech environment.
  • Proficiency in email marketing platforms such as Mailchimp, HubSpot, or similar tools.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent written and verbal communication skills, with a talent for crafting engaging content.
  • Demonstrated ability to work collaboratively in cross-functional teams and adapt to evolving priorities.
  • Experience with cohort analysis and segmentation techniques.
  • Familiarity with basic design principles and tools for creating email templates.
  • Passion for technology and innovation, with a desire to contribute to the growth of a dynamic startup.

Benefits:

  • Opportunity to gain hands-on experience in product marketing and analytics within a rapidly growing startup.
  • Mentorship from experienced marketing professionals and exposure to cutting-edge marketing strategies.
  • Flexible work schedule and the potential for remote work arrangements.
  • Competitive compensation package with potential for future growth opportunities within the company.

If you meet the qualifications and are excited about the opportunity to make an impact in a dynamic startup environment, we encourage you to apply. Please submit your resume and a cover letter outlining your relevant experience and why you are passionate about this role. We look forward to hearing from you

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