Data Analyst
4 weeks ago
Good Apple
New York City Metropolitan Area
(Remote)
Posted
3 days ago
Advertising Services
About the job
Do you want to be part of a growing Analytics team that has been on Crain's Best Places to
Work for 9 years? Good Apple is an independent agency driving an average +30% efficiency
while making lives 100% easier. Built on the belief that big agency bureaucracy isn't necessary
to drive scalable results, Good Apple operates as that group of friends you love to collaborate
with whether you are an employee, agency, publisher, or client partner.
As an Apple, you have a unique opportunity to truly create the destiny and pathway that fuels
you each day and drives you to deliver the best results for yourself as well as your clients. As a
Data Analyst, you will act as a strategic partner to your clients and media team, solving complex
problems through metrics and analysis. Our Data Analysts have a curious, logical mindset with
an interest in advertising and digital marketing analytics, working internally across disciplines to
deliver the most impactful integrated media solution for our clients.
Key Responsibilities:
Collaborate with internal teams to translate business needs into measurement plans and
their implementations via website/ad-server tracking setups and data flows
Democratize data and insights through data integration and the use of visualization tools
Work with media teams to create marketing plans and ensure measurement
requirements are built into the media structure
Turn business requirements into metrics and implement tracking solutions to measure
those metrics
Learn what makes an effective media plan so you can be the voice of the data for the
media teams and clients to guide media planning and optimization
Build dashboards and supporting SQL database setups for weekly, monthly and
quarterly reports and analyses for clients
Create clean, effective, and actionable presentations for clients and internal teams
Excellent analytical skills and the ability to plainly communicate results to clients and
internal teams
Lead and contribute to improvements in processes (technical or business) for reporting
and analysis
Diligently see solutions through to the end and be meticulous on QA
Desired Skills/Qualifications:
Bachelor's Degree with 3.0 or higher GPA
or
equivalent work experience
0-2 years of marketing or analytics experience
Creative problem-solving skills and clear communication of results to a non-technical
Excellent communication skills to both internal teams and clients – presenting to clients
is an expectation
Fast learner, comfortable using advanced SQL, experience working with data pipelines,
Experience working with 3rd party media tools such as Google Campaign Manager, data
visualization tools (Looker, Tableau), Cloud DBs (Snowflake, Redshift), Pipeline tools
(Rivery, Fivetran), and AI platforms (Data Robot, Dataiku)
Familiarity with tag managers, tagging implementation, website architecture and
Meticulous attention to detail
Background in a logic-based field or experience in a logic-focused role is ideal
Experience with Amazon Web Services a plus
Programming experience and other technical website knowledge is a plus
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