Brand Manager

3 weeks ago

Jacksonville, United States CareerBuilder Full time

About the company

Swisher is the company behind iconic lifestyle brands adult consumers prefer. Our legendary status was earned through decades of adding connections, because everything we do is centered around our adult consumers, our partners, and our employees. Together we're building a bold future by igniting creativity and innovation.

About the Role

This position will play a key role in bringing to market exciting brands and initiatives. Responsible for the development, and successful execution of brand strategies, the Brand Manager will be an essential player in our mission to modernize our portfolio and the way we communicate with our adult consumers.

Key Responsibilities:
Leads all brand-level activities and strategic initiatives including but not limited to: strategic brand planning, brand ideation, advertising and experiential planning, retail/shopper marketing, market research, adult consumer research, product development, packaging/quality initiatives, pricing analysis, distribution strategy, and financial analysis.
Guide Marketing Operations to support agency/vendor operations, project management, marketing materials inventory management, budget administration, production forecasting, manufacturing alignment, event/experiential operations and management, tradeshow planning, and marketing technology optimization.
Collaboration with agency partners to ensure brand consistency and effective and timely execution of marketing initiatives.

Qualifications:

Required
3+ years of related marketing experience with a strong understanding of general branding concepts including strategy, consumer segmentation, value proposition and positioning, market research, pricing, and marketing communication and tactics.
Experience in formulating, executing, and analyzing omnichannel consumer marketing campaigns.
Proven strategic planning and creative concept skills. Demonstrated critical-thinking, analytical, and problem-solving capabilities
High-level understanding of brand-level P&Ls and financial reports.
Experience leading cross-functional teams.
Excellent interpersonal skills. Ability to build relationships and work well with all levels of employees, including senior management.
Exceptional time management and organizational skills. Ability to handle multiple projects effectively.
High-level written and verbal communication skills. Strong presentation and public speaking capabilities
Enthusiastic, goal-driven attitude with the ability to follow up and follow through proactively.
Proficient in MS Office (Excel, PowerPoint, Outlook & Word).

Education:
- Bachelor's degree in Business Administration, Marketing, or Related Field

Preferred
3+ years of general awareness and knowledge of tobacco product value chain and understanding of regulatory restrictions affecting the industry.

Education:
- Master's degree in Business, Marketing, or related field

Travel:
10% - 25%, domestic travel with one annual trip overseas

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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