Sr. Manager, Product Analytics

4 weeks ago

Carlisle, United States Peapod Digital Labs Full time

Address: USA-PA-Carlisle-1149 Harrisburg Pike

Store Code: Data Science (5108284)

What’s Our Dish

Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.

Browse The Aisles

This position is tasked with owning the development & implementation of Enterprise web and app analytics for PDL and the ADUSA banners, with a specific focus on product analytics. This includes managing and implementing new insights for building the reporting solutions that will drive the success of our integrated digital portfolio, including web, mobile, digital coupons and other digital programs. This position will get results through compelling thought leadership within PDL.

This individual will contribute to the effective thought leadership within the digital analytics community, this includes a detailed understanding of web & mobile technology, how features improve the consumer experience, and how to use the technology to devise program recommendations that will improve the reach of the brand to customers. The intelligence delivered and will be instrumental in leading short term action plans and developing long term strategies.

The Sr. Manager of Product Analytics should be knowledgeable and keeps on pace with industry standard methodologies for digital measurement & analysis methodologies to recommend evolution within the team.

This position will also be responsible for developing and managing a team of junior/mid-level digital analytics professionals.

Recipe for Success - What's “in store” for the role

Supervise and coordinate web/app analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with Ahold Delhaize goals to all levels of organization and management. Lead workstreams with teams within PDL and brands to build measurement plans for key initiatives; ensure tagging is accurately set up to capture critical metrics Generate weekly, monthly, and annual reporting to executives for all major metrics, goals tracking, revenue tracking, and other paid search initiatives, aggregating various marketing and sales data. Provide valuable insights and connect to action in conjunction with reporting to progress digital engagement with customers across all the Ahold Delhaize Brands. Communicate and present to executive teams and management on project development, timelines, results, and forecasts. Generate thought leadership and actionable insights, to act as a trusted consultant with Brand Loyalty and Digital leads to grow the size and participation of social media from the ground-up. Partner to drive strategy to adapt messaging for various audiences. This can include: email, social media, advertising, videos, etc. Lead and develop small to medium team of analysts

The Essentials In Your Cart - The Required Ingredients

Bachelor’s degree required; MBA preferred Marketing, Business, Mathematics, Finance or Computer Science preferred 6+ years of experience in digital & performance marketing required Experience leading and developing a team Hands-on experience with Site Analytics tools (google analytics, adobe analytics) Strong quantitative skills required to analyze and optimize performance Competence presenting complex data analysis to mid-level management and above Experience with BI/Visualization Software (e.g., Power BI, Data Studio, Tableau) Experience with SQL and the ability to directly query a database Retail and eCommerce experience strongly preferred

Extra Spices - What you should bring to the table

Experience with large scale websites/big data associated with site. Prior web analytics experience Core metrics, Google Analytics, Adobe Analytics Strong expertise in dashboard and report designing Strong expertise with Data modeling & Statistical analysis Strong Client consulting experience Excellent verbal & written communication skills Experience with feedback and team development

Join Us at Our Table

Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.

We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.

We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. If you require assistance, please contact our Talent Acquisition Department at Talent.Acquisition@peapoddigitallabs.com

Job Requisition: 344932_external_USA-PA-Carlisle_9292023

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