Head of International Field Marketing

1 month ago


Doral, United States Inspire Brands Inc Full time

The Head of International Field Marketing leads marketing strategy and initiatives for Inspire's portfolio of brands in the Americas region (LATAM, Caribbean and Canada). The person in this role is responsible for strategic planning through execution, providing consultative support and oversight to franchisees and licensees as the primary relationship lead for all areas of marketing in the region. This role oversees a team of Field Marketing Managers (FMMs) within the Americas region. In addition, this role will directly lead select emerging brands in the Americas region. This is a critical role primarily responsible for driving transactions and achieving the budgeted Comps (Same Store Sales) while influencing licensees to adopt global marketing strategies, roadmaps and innovation into annual marketing calendars and long-range marketing plans in the region. Success in this role requires developing and maintaining strong relationships with licensees as well as key internal stakeholders (International business teams, marketing, supply chain, operations training, finance). As a member of the field marketing team, this individual will have the opportunity to share best practices and elevate the collective skillset of the team for all brands in the Inspire portfolio. RESPONSIBILITIES * Works with the FMM team to drive development and activation of annual marketing plans with licensees to achieve Comps growth, Comps transactions growth and other business objectives, influencing licensee profitability and unit growth Relationship lead for select emerging brands with licensees and marketing agencies/vendors in the region Maintains brand standards and ensures consistency of brand voice across all marketing channels in region For select emerging brands: * Leads annual marketing calendar planning in region, ensuring promotional windows are prepared on schedule with impactful media plans * Leads planning and activation for regional promotions and partnerships * Leads annual menu architecture analysis and routine menu mix reviews within region, identifying menu optimization opportunities * Leads regional brand experience, partnerships and innovation platforms from strategy to implementation * Prepares routine reports for monthly, quarterly and annual business planning with licensees * Influences licensees to execute promotions with effective messaging, media and merchandising, and ensures measurement through post-promotional analysis reports Ensures proper cultural relevancy is incorporated into each brand's menu, message and media strategy Works closely and meets regularly with the cross functional regional team on ways to improve the business Participates on regular planning calls with the Sr. Director, International Field Marketing, to review sales results and upcoming calendar/media plans EDUCATION AND EXPERIENCE QUALIFICATIONS: * 4-year degree in Marketing or related field * Minimum 7 years marketing experience required * Restaurant industry relevant experience required * Global brand marketing experience required * Proficiency in additional languages (Spanish) in region required REQUIRED KNOWLEDGE, SKILLS or ABILITIES: * Experience with product development, innovation planning, calendar and creative resources management * Strong analytical, organizational and written and verbal communications skills * Ability to build relationships to lead planning and execution with licensees and vendors * Ability to work and lead collaboration across a wide variety of work styles and personalities * Ability to lead multiple projects simultaneously and deliver on time * Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external * Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented * Self-starter personality who can operate with some supervision Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide. We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.

#J-18808-Ljbffr



  • Doral, Florida, United States Inspire Brands Inc Full time

    Head of International Field Marketing (Sr. Manager)Lead the marketing strategy and initiatives for Inspire's brands in the Americas region. Responsible for strategic planning through execution, providing support to franchisees and licensees in all marketing areas. Oversee a team of Field Marketing Managers (FMMs) and lead select emerging brands in the...


  • Doral, Florida, United States Inspire Brands Inc Full time

    The Head of International Field Marketing leads marketing strategy and initiatives for Inspire's portfolio of brands in the Americas region (LATAM, Caribbean and Canada). The person in this role is responsible for strategic planning through execution, providing consultative support and oversight to franchisees and licensees as the primary relationship lead...


  • Doral, United States Inspire Brands Inc Full time

    The Head of International Field Marketing (Sr. Manager) leads marketing strategy and initiatives for Inspire’s portfolio of brands in the Americas region (LATAM, Caribbean and Canada). The person in this role is responsible for strategic planning through execution, providing consultative support and oversight to franchisees and licensees as the primary...

  • Head of Marketing

    5 days ago


    Doral, United States Serotonin Full time

    Our client, a top-tier company in the Zero-Knowledge (ZK) rollup space, is driving innovation in blockchain technology. They are at the cutting edge of enhancing scalability and privacy in the Web3 ecosystem. To further its growth, it's seeking an exceptional Head of Marketing. The Head of Marketing will spearhead the development and execution of a dynamic...


  • Doral, United States EL Car Wash Full time

    El Car Wash- Doral 2753 NW 87 Ave Miami, FL 33172, USA El Car Wash- Doral 2753 NW 87 Ave Miami, FL 33172, USA El Car Wash is looking for a Head of Performance Marketing High-End state of the art car wash and growing!! First, a little about us: El Car Wash, one of Florida’s fastest-growing companies, is seeking candidates to join our team. We offer a...

  • Marketing Intern

    3 weeks ago


    Doral, United States EdgeAways Full time

    We are seeking a highly motivated Marketing Intern to join our team at a fashion website company. The ideal candidate will have a passion for the fashion industry and a strong interest in digital marketing. This internship will provide hands-on experience in executing marketing strategies, developing content, and analyzing data to drive growth for the...

  • Marketing Intern

    4 weeks ago


    Doral, United States EdgeAways Full time

    We are seeking a highly motivated Marketing Intern to join our team at a fashion website company. The ideal candidate will have a passion for the fashion industry and a strong interest in digital marketing. This internship will provide hands-on experience in executing marketing strategies, developing content, and analyzing data to drive growth for the...

  • Head of Sales

    1 month ago


    Doral, United States Black Pen Recruitment Full time

    About the job Head of Sales (FinTech/B2C/Payments) Head of Sales(Fintech/B2C/Payments) Our Client, a US based Fintech providing payment experience that’s delightful and fast, mission is to remove the friction of sending money across borders and to level the economic playing field on a global scale. To achieve this they are building a global payment...


  • Doral, United States Betr Full time

    About Betr Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports gaming and sports media company focused on enhancing the consumption of sports through entertainment. Betr's gaming products are differentiated through a unique product experience with a simplified user interface that is catered to the casual sports fan, enabling Betr to capture...


  • Doral, United States Betr Full time

    About Betr Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports gaming and sports media company focused on enhancing the consumption of sports through entertainment. Betr's gaming products are differentiated through a unique product experience with a simplified user interface that is catered to the casual sports fan, enabling Betr to capture...


  • Doral, United States Analytic Partners Full time

    Analytic Partners Recognized as a Leader by The Forrester Wave, Marketing Measurement & Optimization, Q3 2023 Report "Analytic Partners dominates with data-driven marketing insights." Analytic Partners is the leader in commercial analytics. Through a combination of expert guidance and technology, we help the world's largest brands make forward-looking...


  • Doral, United States Istituto Marangoni Full time

    Analytic Partners Recognized as a Leader by The Forrester Wave, Marketing Measurement & Optimization, Q3 2023 Report “Analytic Partners dominates with data-driven marketing insights.” Analytic Partners is the leader in commercial analytics. Through a combination of expert guidance and technology, we help the world’s largest brands make forward-looking...

  • Head Of Marketing

    3 weeks ago


    Doral, United States Mediabistro Full time

    Wild Fork is a rapidly growing omnichannel retail (bricks and mortar, ecommerce, home delivery) brand in need of a strong leader who is passionate about driving a new business through traditional/digital marketing, content generation, and advanced customer segmentation. Currently we sell through our ecommerce channel throughout the United States and operate...

  • Head Of Marketing

    4 weeks ago


    Doral, United States Howtoecommerce Full time

    Wild Fork is a rapidly growing omnichannel retail (bricks and mortar, ecommerce, home delivery) brand in need of a strong leader who is passionate about driving a new business through traditional/digital marketing, content generation, and advanced customer segmentation. Currently we sell through our ecommerce channel throughout the United States and operate...

  • Head Of Marketing

    3 weeks ago


    Doral, United States Mediabistro Full time

    Wild Fork is a rapidly growing omnichannel retail (bricks and mortar, ecommerce, home delivery) brand in need of a strong leader who is passionate about driving a new business through traditional/digital marketing, content generation, and advanced customer segmentation. Currently we sell through our ecommerce channel throughout the United States and operate...

  • Head Of Marketing

    3 weeks ago


    Doral, United States Howtoecommerce Full time

    Wild Fork is a rapidly growing omnichannel retail (bricks and mortar, ecommerce, home delivery) brand in need of a strong leader who is passionate about driving a new business through traditional/digital marketing, content generation, and advanced customer segmentation. Currently we sell through our ecommerce channel throughout the United States and operate...


  • Doral, United States Metropolitan International School Full time

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Manager, International eCommerce Content Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career...

  • Marketing Intern

    5 days ago


    Doral, United States SAYN Full time

    SAYN is excited to announce its internship program. SAYN's mission is to set a new beauty distribution standard by excelling in the customer experience. SAYNs internship program offers college students or recent graduates the opportunity to gain career-related work experience in the beauty industry. On-the-job training will be offered, and interns will gain...


  • Doral, United States Zuma Restaurants Full time

    We're seeking a dynamic and creative Regional Social Media & Marketing Manager to lead our Zuma and Etaru locations in the United States. This role will support the global team, collaborating to craft and implement compelling social media campaigns. From brainstorming creative initiatives to overseeing content creation and community management, you will be...

  • Marketing Specialist

    4 weeks ago


    Doral, United States University of Miami - Miller School of Medicine Full time

    Current Employees: If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet, please review this tip sheet. This position provides support for the marketing efforts...