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Growth Marketing Manager, B2B SEO Strategy

1 month ago

Menlo Park, United States META Full time

Meta's mission is to give people the power to build community and bring the world closer together. Meta builds technologies that help people connect, find communities, and grow businesses. Business Growth Marketing (BGM) contributes directly to this mission by connecting every business in the world with their customers and sharing guidance so they can improve performance and in turn, be compelled to further advertise on the platform. We're seeking an Organic Search (SEO) Manager to grow our SMB footprint across the business lifecycle: acquisition, retention and growth. This person will be responsible for defining a path to increasing search visibility, traffic and revenue across all of our B2B web properties: Facebook for Business, Instagram for Business, WhatsApp for Business and Meta for Business. This person will be responsible for directing technical, on-page, off-page and content strategies on a website that reaches millions of people each day and evangelizing products that connect billions of people across the globe.

Growth Marketing Manager, B2B SEO Strategy Responsibilities

Lead and implement SEO Strategy to increase search visibility/rankings, grow traffic with relevant intent and drive incremental revenue Perform keyword research and prioritization, balancing opportunity for growth with level of effort to optimize for potential impact Oversee retention of domain equity during migration to meta.com from other owned domains Consult with product and web teams to apply SEO best practices across content development and refreshes Partner with Data Science and Marketing Analytics to hone measurement framework and monitor/report on key performance metrics Work with country managers, web and content teams to grow Meta share of voice in international markets Conduct competitive analyses and market research to identify opportunities and trends Stay up to date with industry trends, search engine algorithm updates and the impact of generative AI to stay ahead of the competition

Minimum Qualifications

7+ years of experience in SEO, with high-traffic and highly competitive web properties Expertise in balancing on-page, off-page, technical, and content SEO Experience with website migration, redesign, and personalization Experience managing SEO on a multiregional and multilingual website SEO tools and software experience Web analytics experience Experience with marketing automation and artificial intelligence based web tools

Preferred Qualifications

Experience building narratives informed by data and long term trends Conversion rate optimization, landing page optimization, and A/B testing experience Experience with balancing keyword/content/link strategy across multiple owned domains Experience with HTML, CSS, and Single-Page-Applications Experience influencing cross functional teams, getting buy-in from leadership and utilizing resources as efficiently as possible Communication experience with a penchant for upleveling narratives to leadership Understanding of business lifecycle, performance marketing, and Paid vs Organic Search cannibalization Leadership experience with a vested interest in mentorship and developing junior employees Experience with BrightEdge or similar SEO Tools Basic SQL knowledge

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