Digital Advertising Coordinator
3 weeks ago
The Digital Advertising Coordinator is responsible for assisting the media team with research, execution, management/monitoring, optimization, reporting on, and analysis of advertising content in effective and efficient digital media platforms, including paid search, social, programmatic display/video, and email campaigns. This position is responsible for the performance of digital media, as well as some traditional or non-digital media.
The Digital Advertising Coordinator collaborates with the Media and Account teams to ensure media, both traditional and digital, is placed to best match client goals and budget through carefully calculated plans built on research and analytical models. Ongoing education is required to ensure that this position remains current with dynamic changes in the media environment, as well as all emerging messaging platforms, providing the company with a competitive advantage.
Qualifications
Reasonable accommodations will be made for people with disabilities.
Minimum Qualifications
Two years of experience in digital advertising with High School Diploma/GED OR bachelor’s degree in communications, business, advertising, sales, marketing, data science, analytics, or related field
Self-motivated; able to work both independently and collaboratively
Highly detail-oriented, precise, and organized
Strategic and critical thinker; problem solver
Advanced skills in the use of Microsoft Suite (Excel, Word, PowerPoint)
Able to work well in a fast-paced, deadline-driven environment, handling multiple tasks concurrently
Comfortable with face-to-face, phone, and email communication
Preferred Qualifications
One or more years of experience in paid digital media planning, placement, and analysis
One or more years of experience in an advertising or marketing agency
One or more years of experience with Facebook Ads Manager, LinkedIn Advertising, and/or other programmatic platforms
Certification(s) in Google Analytics, Google Ads, Facebook Blueprint, Microsoft Advertising, and/or other relevant advertising platforms
One or more years of experience with Google Analytics and campaign performance analysis/attribution
One or more years of experience with data analysis and dashboarding
Excellent writing, reporting, and proofreading skills
Duties and Responsibilities
Media
Assist with the creation of media proposals and orders, researching and making suggestions regarding use of media based upon strategies and budgets
Execute approved media proposals, accurately and timely
Distribute final production/content to media partners and platforms, accurately and timely
Provide support with non-digital and/or traditional media
Create, maintain, and update internal and external reports on media campaigns with uncompromised attention to accuracy
Continually study and research of new media opportunities, current trends, and platforms
Administrative
Work with Project Manager to ensure all media deliverables and deadlines are accurately tracked in project management software
Work with Office Manager to ensure all media budgets are accurately tracked, reconcile vendor invoices against orders/plans to ensure accuracy, and as needed resolve discrepancies/issues
Work with Accounts team to ensure all media schedules are accurately tracked in client calendars and materials
Assist with client meeting preparation as assigned
Research and prepare for client to review new media opportunities as assigned
Adhere to strict internal and external deadlines
Maintain a neat, orderly, and clean workspace and facility, both physically and digitally
Collaborate cross-departmentally as needed
Answer phone calls as needed
Proofread accurately and consistently
Other duties as assigned
Employee must be able to:
Sit at desk and look at a computer screen for several hours at a time on a regular basis
Travel as necessary in order to perform the essential functions of the position
Benefits:
Paid time off
Parental leave
Vision insurance
Schedule: Monday to Friday
Work Location: Hybrid in Camp Hill, PA 17011
*Applicants, please provide a report/summary of a digital campaign or project you worked on, including an outline of the project, a description of your role, the platforms utilized, and your approach to campaign analysis and optimizations.
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