Marketing Manager

Charter Manufacturing is a fourth-generation family-owned business where our will to grow drives us to do it better. Join the team and become part of our family

Charter Steel is searching for a Marketing Manager to work out of our Saukville, WI location. This is a great opportunity to lead commercialization efforts, support growth plans and create messaging for customer-facing channels to share the Charter Steel brand and story. Come be part of a 4th Generation, Family-Owned business.

The Marketing Manager will work cross functionally with respective stakeholders to develop, improve, and execute marketing plans to enter or maintain the businesss position in targeted market segments. This role will lead aspects of the annual Portfolio Planning process to assist with marketing plan development and implementation and support commercialization strategies and growth of product lines. The Marketing Manager will lead the development and messaging of all customer-facing channels including web sites, social media, e-mail campaigns, and collateral materials.

What youll need:

Bachelors degree in marketing, Business, or a related degree
Seven plus years experience managing B2B customer relationships and driving new business development efforts
Experience developing customer acquisition, customer retention and cross sell campaigns
Experience in leading engagements with an external marketing agency
Experience with strategic business planning
Experience in marketing systems/principles as they relate to volume/cost/price relationship
Previous success leading others in cross-functional teams
Demonstrated ability to collaborate and influence others throughout the organization
Demonstrated interpersonal skills that enable successful communication with all levels of the business and with external customers
Knowledge of process control and Continuous Improvement systems
Strong creative skills with the ability to connect customer needs with business needs and the appropriate messaging to drive results
Knowledge of cost and margin drivers and their value in the market
Proficiency with Marketing Technologies (Web CMS, Marketing Automation, CRM)
Demonstrate by example a specific product or process launch that integrated a portfolio planning process that involved cross functional teams, such as the introduction of a new software platform that required coordination between product development, marketing, sales, and customer support teams

What wed prefer:

Masters Degree in Marketing, Business Administration, or related advanced degree
Strong working knowledge of the metals manufacturing industry
Proven project management experience in the implementation and management of multiple projects designed for product improvement and growth
Practical experience in the application and administration of marketing management requirements in a manufacturing environment

What youll do:

Lead design and deployment of cross-functional strategies to execute new market and product opportunities
Lead the development and messaging of all customer-facing channels including website, future website development, e-mail campaigns, collateral materials, etc
Lead efforts to identify and protect brand identity and customer facing value proposition
Lead the VOC (Voice of Customer) efforts during the annual Portfolio Planning process to gain insights on programs and messaging needed to acquire and retain customers
Lead and participate in the annual portfolio planning process and associated marketing plan development and execution
Provide major support to Sustainability strategy and reporting requirements based on Commercial needs
Lead market promotional activity and communications for both prospects and current customers with press and trade publications
Develop and maintain an annual Marketing budget that accomplishes business goals and objectives
Coordinate and lead (as applicable) involvement with Industry associations and trade shows
Assist with the development of product and price forecasts
Assist with the development of the annual business plan and strategy
Support the development of a comprehensive strategic plan to advance market presence
Identify, manage, and communicate market risk areas, opportunities, and requirements that affect strategic goals and overall business objectives
Represent the company at industry association meetings
Provide accurate market information for expansion and capital expenditures
Develop and provide input into the marketing resource budget to ensure adequate allocation of resources in support of the marketing and product program
Identify opportunities for strategic partnerships
Provide periodic formal presentations of go to market activities and associated marketing plans
Support buildout of Marketing and Digital technologies to solve business needs

Organizational Relationships:

Reports to: Director of Marketing
Direct Report: Marketing Intern
Primary internal customers: Product Managers, Customer Service, Sales Team, Technical Service Engineers, and Safety/Environmental/Energy
Primary external engagements: Coil Customer, SBQ Customers, Industry Associations

Position Challenges:

Establishing and maintaining a market position within target market segments
Increasing sales and margin revenues in a complex global market
Managing multiple and competing priorities and tasks

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