Sr. Business Analyst

2 weeks ago

New York, United States Merge LLC Full time

Merge Storytelling and TechnologyMERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.Promote Health, Wealth & HappinessWe are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.Emerge to the Top of Your CareerAt MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.As our Sr. Business Analyst, you will...Spearhead the requirements gathering process, collaborating closely with stakeholders to understand and address the business challenges of our clients' organizations. Your role will involve delving into the intricacies of digital marketing projects within a marketing/advertising agency or consulting firm, focusing on websites, intranets, and mobile responsiveness. Utilizing your expertise in Agile or hybrid Agile/Waterfall methodologies, you will document requirements and specifications, ensuring alignment with project goals and client expectations. Experience with digital experience platforms and website migrations is highly valued. Your ability to effectively communicate technical issues to clients and third-party vendors, coupled with your knack for translating business objectives into actionable plans for technical teams, will be crucial. Additionally, your analytical prowess and proactive approach, combined with exceptional organizational skills, will drive successful project outcomes and foster a collaborative work environment.Be Accountable and ResponsibleLead requirements gathering processes with clients and internal stakeholders to produce documentation for product deliveryTranslate the "what" from the business requirements into the "how" in functional requirementsCreate design specifications, user scenarios, process flow diagrams, and acceptance criteriaSupport Agile processes to ensure timely project delivery. Including partnering in feature backlog prioritization, user story, and task creationConnect the dots between our clients, Strategy, Creative & Technology, User Experience, Quality Assurance, and Development teams to ensure our business goals are being metAbility to think critically, with strong analytical skills to recommend creative solutions to our clients' business challenges.Extremely self-motivated, detail-oriented and organized with exceptional time management skillsExcellent communication and ability to excel in a very collaborative work environmentThese are the qualifications we're looking for3-5 years of experience working in a marketing/advertising agency or consulting firm focused on digital marketing projects3-5 years of experience documenting requirements and product specifications for complex websites and intranets, including mobile responsiveness 3-5 years of experience using Agile or hybrid Agile/Waterfall methodologiesExperience with digital platforms, content management systems (CMS), and website migrations is highly preferred (i.e. Sitecore, AEM, Drupal, and/or WordPress)Ability to explain technical issues or open questions to clients and 3rd party vendors, and communicate business objectives to technical teamsExperience working with project management tools, such as JIRA and Confluence is a plus#LI-DP1#LI-HYBRIDAnd here's how we live our values at MERGEAbility. Mastering our craftAgility. Delivering with a growth mindsetHumility. Collaborating for shared successMERGE is proud to be an Equal Opportunity Employer MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be

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