Manager Social Media

3 weeks ago

Chicago, United States Art Institute of Chicago Full time
MISSION
The Art Institute of Chicago shares its singular collections with our city and the world. We collect, care for, and interpret works of art across time, cultures, geographies, and identities, centering the vision of artists and makers. We recognize that all art is made in a particular context, demanding continual, dynamic reconsideration in the present. We are a place of gathering; we foster the exchange of ideas and inspire an expansive, inclusive understanding of human creativity.

We offer a competitive, comprehensive benefits package:

  • Generous paid time off
  • Paid holidays (up to 14 days)
  • Medical, dental, and vision insurance
  • Generous parental, caregiver, and medical leave benefits
  • Competitive retirement plan (up to 9% matching contribution)
  • Tuition remission and Tuition Exchange Program
  • Great employee discounts
  • Complimentary general admission to participating cultural institutions
  • Want to stay abreast of the latest job openings at the Art Institute and the School of the Art Institute? Sign up for our Employment Opportunities E-announcements.
OUR VALUES
All staff members are expected to embrace the museum's commitment to creating an inclusive and equitable institution and to adhere to the museum's shared values.
  • Our museum reflects and deepens our collective humanity; the arts are integral to an inspired and just society.
  • We respect and acknowledge each of our colleagues' contributions and expertise across all roles within our organization.
  • We share in the responsibility to create an antiracist culture built on equity, inclusion, and justice for all, acknowledging that these efforts are intersectional and ongoing.
  • We encourage and advance a culture of hospitality, empathy, and gratitude for each visitor, supporter, and member of our staff.
  • We embrace innovation and foster change with a progressive understanding of-and obligation
    to reconsider-our past.
  • We sustain an open and dynamic civic platform, inviting and advancing the diverse perspectives of our city, staff, visitors, and supporters.
ABOUT THE DEPARTMENT
Part of the External Affairs division, the Marketing and Communications department is responsible for generating attendance and engagement through the development and implementation of a fully integrated marketing, communications, and partnership plan, as well as strategic oversight of the museum's brand.

The Marketing team is specifically focused on driving attendance and admission revenue by establishing the museum's advertising plan, including creative development and media buying; leveraging digital channels, including social media and email; and implementing strategic partnerships.

ABOUT THE POSITION
Develop and implement the museum's social media strategy, working toward the goals of furthering the museum's brand and reputation, increasing engagement, and driving attendance. Create original daily content that features institutional priorities and the breadth of the museum's collection. Foster growth, engagement, and dialogue among the museum's 1.6MM+ followers.

RESPONSIBILITIES

Content Strategy: Develop content strategy for the museum's prioritized social media channels-Instagram, Facebook, TikTok, and X/Twitter-ensuring that we are providing engaging, informative, worthwhile content that tells the story of our collection and rotating exhibitions in addition to promoting events, educational programming, and innovative projects. Develop a deep familiarity with our online audience and their needs and preferences. Monitor and share updates to trends, emerging platforms, and feature changes across the social media landscape.

Content Production: Collaborate with internal video and design teams and other colleagues from across the museum to create new content and elevate institutional priorities. Responsible for social media content production including creating and sourcing image, video, influencer collaborations, and user-generated content. Role will also be responsible for scheduling, coordinating, and gaining approvals for all social media posts, as well as determining best practice strategies for timing and frequency of posts. Maintain a monthly content calendar. Collaborate with marketing colleagues to balance paid and organic posts.

Analytics: Develop and maintain a structured test plan specific to each channel to grow and maintain followers. Define key performance indicators and implement reporting methods to gauge success. Community Engagement: Manage community participation and foster robust engagement. Participate in conversations that surround our brand, responding to comments and asking/answering questions, translating feedback into actionable recommendations. Foster constructive dialogue and conversations centered around the Art Institute and its offerings.

Brand Management: Monitor brand sentiment through social channels and escalate issues when necessary. Collaborate with PR, HR, and security teams for crisis communication. Lead the development of organization-wide social media management standards, policies, and rules of engagement.

PHYSICAL REQUIREMENTS
  • Prolonged periods sitting at a desk and working on a computer; must be able to remain in a
    stationary position 90% of the time.
  • Occasionally moves about the office to access office machinery, around the building to attend
    meetings, and into the galleries.
QUALIFICATIONS
  • Bachelor's degree preferred
  • Minimum of three years of experience in social media production
  • Proven ability to develop social strategy, driving follower growth and engagement across multiple
    platforms. Must provide examples of past work for review at the time of interview
  • Proficient in social media analytics and management tools, such as Sprout Social, Meta Business Suite, and Instagram Insights with the ability to make data-driven decisions and testing recommendations
  • An eye for visual communications; interest in trends and innovation with a record of generating new ideas
  • Experience working cross-departmentally, particularly with videographers, graphic designers, and editorial teams
  • Exceptional storytelling skills, with the ability to tell complex stories in a compelling manner
  • Strong project management and organizational skills, with the ability to prioritize tasks and meet
    deadlines.
  • Basic Photoshop, Adobe Suites, and video production/editing skills preferred
  • Desire to work in a mission-driven organization committed to equity, inclusion, and anti-racism.
  • The successful candidate should:
    • Be self-motivated, results-oriented, collaborative, and strategic thinker interested in the
      visual arts.
    • Pay close attention to details, but be able to see how efforts fit in the big picture.
    • Be willing to work a variable schedule, including nights and weekends when needed

Salary Grade 7

CLOSING STATEMENT

The Art Institute of Chicago is an Equal Opportunity Employer that recruits, hires and promotes qualified individuals without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, veteran status or citizenship. The Institute complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, please contact the Department of Human Resources at apply_help@artic.edu.

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