Manager Product Marketing

3 weeks ago

Little Rock, United States CareerBuilder Full time

Symantec Corporation is a global leader in cybersecurity solutions. We operate the largest civilian cyber intelligence threat network in the world that positions us to proactively address where companies are most vulnerable, and were developing new offerings in key growth markets such as mobile, cloud, web security, data loss prevention, managed security services and authentication.

Protecting the worlds information requires great people. There are people in 50 countries working on products and services that protect what matters mostfrom the most important information of the Fortune 500 to your family photos. Everything we do begins with what weve learned about keeping peoples information secure. With the explosion of cloud services and the proliferation of mobile applications, enterprise security has never been more important. Symantec as the #1 enterprise security platform is uniquely placed to drive innovation and shape the industry.

Position Summary:
We are looking for an enthusiastic, performance-driven self-starter and team player to drive the Product Marketing efforts for Symantecs enterprise security products. You will own the worldwide outbound marketing activities and be messaging for your product. You must communicate and collaborate effectively within the business units as well as across the company, including Product Management, Corporate Marketing, Sales operations, AR, PR, Technical Alliances, Channel operations, and directly with partners and customers. You will support the go-to-market programs including launch planning, collateral, customer presentations, videos, and sales training materials.

Responsibilities:

Define key buyers and influencers and develop compelling messaging appropriate for each

An excellent storyteller with the ability to translate sophisticated and complex technical features into clear, compelling, and memorable stories of end customer value by audience type

Develop a go-to-market solution and launch strategy, and work with cross-functional marketing/product management/corporate marketing teams to execute high-impact fully-integrated programs that drive pipeline growth, market leadership, and awareness

Create content including solution datasheets, presentations, white papers, demos, blogs, webcasts, Web content and needle-moving sales/partner enablement tools

Develop and deliver persuasive presentations including executive briefings, analyst briefings, industry events, webcasts, and trade shows.

Anticipate and address needs of various sales and partner channels and geographies

Skills and Qualifications:

Highly motivated self-starter with strong marketing and project management skills, experienced in cross-functional team development in a matrix organization

Minimum 5-7 years of product marketing experience with a strong understanding of the Security industry

Should be very comfortable with security technologies, preferably endpoint, data center, and cloud technologies and demonstrate industry awareness

Proven business and analytical skills to conduct market analysis, and develop and execute go-to-market plans

Must have excellent written communications and strong presentation skills

Strong problem-solving and project management skills

Outstanding ability to work well cross-functionally (Team/BU) and with partners and customers

Keen interest in technology, the ability to identify and explain technology, product, and market differentiators

BS/BA in a technical or marketing discipline required, MBA preferred

[et_bloom_inline optin_id=optin_1]
Tagged as: Manager, Mountain View, Product Marketing, Symantec

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