Associate Brand Manager

Business Unit Overview

Here's what all the hype is about: Premier Nutrition Company (PNC) is one of the fastest-growing companies in the convenient nutrition space showing clear leadership in the category of protein shakes and protein powders. We make the brands Premier Protein, Dymatize, and PowerBar, which is sold internationally, and we are part of our holding company, BellRing Brands (NYSE: BRBR).

We have a simple, yet powerful, formula for our success, which we've been nailing for over 15 years. We start off with an organization powered by our company purpose-Changing Lives with Good Energy. Then our purpose-driven people are given the support and autonomy to develop and grow. Next, we are super-intentional about designing a culture where everyone feels like they truly connect and belong, which is one of our five company core values. Purpose-driven, connected employees who are consistently mastering new skills deliver amazing business results. And winning companies with amazing people and thriving cultures attract and retain top talent, so the cycle becomes self-reinforcing or what we call our regenerative culture.

We don't mind sharing our formula since, as people who we believe in the power of changing lives with good energy, we think the world would be a better place if more workplaces treated adults like adults and gave them the platform to do the best work of their lives-alongside some truly amazing colleagues. Why don't more companies do this? It takes deep-in-your-bones conviction to your people, products, and purpose to pull it off. It also takes resisting the urge to try to control people, and instead trusting them to make the right decisions. The results of our vibrant culture speaks for themselves: We were certified as a Great Place to Work for the 8th year-running in 2024. And we currently rank #2 on Fortune Magazine's Best Workplaces in our category, and in the top 12 for each of the last 5 years.

We have a long list of ways we take care of our people, but here are some crowd-pleasers that our employees often say they love most: Year-round ½ day Fridays, in-office massages, free lunches & snacks, dogs in the office, month-long cultural annd diversity celebrations, monthly over-the-top in-office events like bring your kids to work day, 6% 401k match after 1 year, as-needed sick leave, generous paid family leave regardless of gender, all positions bonus-eligible, company-wide volunteer days, company-matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, walking meetings, free exercise classes, and company-paid gym membership for Emeryville-based employees.

PNC seeks individuals who will flourish in this type of work environment and will add to our culture and help build this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on...#LI-hybrid

Responsibilities

The Role...

The Associate Brand Manager will contribute to Premier Nutrition's ongoing growth trajectory by supporting the Premier Protein brand across Ready to Drink Beverages or Protein Powder platforms.

The position will be based out of our 60,000 sq. foot, modern Emeryville, California office. WE ARE A CULTURE OF PERSONAL CONNECTON, WHICH IS WHY WE'VE CHOSEN A PERMANENT HYBRID WORK ENVIRONMENT WITH NORMS THAT EQUATE TO 2-3 DAYS MID-WEEK IN THE OFFICE FOR EMPLOYEES BASED IN NORTHERN CALIFORNIA. The expected pay scale this role is $110k-$120k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.

You're excited about this opportunity because your time will be filled with...

Product Management (30%) Partner with Market Insights team to develop consumer-driven platforms, products and strategies Lead cross-functional teams to successfully develop product, packaging, P&L and commercialization plans to launch new products for Ready-to-Drink beverages, Bars, and/or Protein Powder platforms Dive deep into pricing and promotional strategies and tactics to gain competitive advantages Partner with Sales team to develop and deliver highly effective tactics and strategies to spur growth across channels (club, convenience, food/drug/mass, eCommerce) Marketing Communications (30%)

Key participant in overall media campaign strategic & tactical development Manage launch and ongoing execution of campaign tactics & initiatives - leading agency partners, rallying internal teams, and reporting results to business leaders Develop & execute consumer promotions plans Business Analytics & Tracking (30%)

Analyze and identify drivers of the category, competition, and owned product lines and succinctly deliver data-backed recommendations to move the business and unearth growth opportunities Utilize Nielsen, IRI, Retail Link and/or industry or market research reports for ad hoc business analysis Own monthly reporting on business (Nielsen/IRI, revenue tracking, profitability tracking, marketing forecasts, marketing budget) Brand Strategy (10%)

Participate in annual brand planning, owning annual business review and key deliverables that build and inform the annual and three-year brand plans Qualifications

What are we looking for?

Education:

Bachelor's Degree required Experience:

1+ years marketing experience, preferably with a Consumer-Packaged Goods (CPG) company, agency, or management consulting firm Skills:

Qualified candidates will have demonstrated the following skills through specific work experiences and identifiable business results:

Strong knowledge and interest in healthy food trends Highly curious & results-driven behavior Strong project management skills Self-starter - comfortable 'figuring it out' Quantitative strength -very comfortable with numbers Strong verbal and written communication skills Cross-functional project team experience Ability to influence and lead others So, if after reading through this long list you're thinking-I'm not sure I meet 100% of these requirements, should I still apply? YES-if you embody a growth mindset, see challenges as opportunities to develop, and find innovative ways to get the real work that matters done, you sound like our kind of candidate

Five capabilities that differentiate this role and are key to candidate success: Drive and own results Learning & growth mindset Be a builder Embody a strategic mindset Influence and inspire

You will thrive here and may just do the best work of your life if...

You want to be an integral part of shaping and nurturing an amazing brand You can be flexible in your approach to challenges and abandon past practices if they don't make sense or would lead to a poor outcome You enjoy making decisions and finding ways to say 'yes' as often as possible to impactful and important priorities for the business or team You are comfortable being natural, casual, open, and even a bit playful at work You can be friendly, vulnerable, and self-deprecating in one moment, and deal with a challenging, delicate matter as a professional in the next You can do periods of focused, deep work on projects that drive the needle This may not be your ideal next career move if...

You like a lot of structure, rules, and uniformity You like order, hierarchy, command and control management Dealing with ambiguity or experimentation are not your jam You try to resolve challenging interpersonal situations over email or instant messaging You like managing from behind your computer and demonstrating excellence through email You tend to chase whatever shiny object presents itself during the day even if non-strategic If we haven't convinced you to apply already, here are some of our favorite perks and benefits:

Friday afternoons off (and of course a hefty PTO package plus 11 holidays) 401K match. Literally free money Hybrid work with an average of 3 days a week in the office for local folks All jobs are bonus-eligible Free custom lunch twice a week. Plus plenty of snacks and shakes. 2 weeks of work from anywhere time to move your Big Rocks Quarterly team building events/happy hours (city-wide scavenger hunt, bowling, ropes course, putt-putt) Bring your dog to work (3 days/week) Extended paid parental leave regardless of gender or familial make-up

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