Paid Advertising Specialist
3 weeks ago
Role Responsibilities
- Manage and optimize paid advertising campaigns on platforms such as Meta Ads (Facebook, Instagram), Google Ads, LinkedIn Ads, etc.
- Develop and execute effective paid marketing strategies to meet aggressive business goals.
- Conduct thorough market research and competitor analysis to identify trends and opportunities for optimization.
- Monitor and analyze campaign performance metrics, including click-through rate (CTR), conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA).
- Regularly track and report on campaign performance, providing insights and recommendations for improvement.
- Collaborate with the creative team to develop compelling ad copy and visuals that align with the brand.
- Conduct A/B testing to continuously optimize ad creative, targeting, and landing pages.
- Collaborate with the marketing team to align paid campaigns with overall marketing initiatives.
Required Skills
- Experience as a Paid Ads Specialist or similar role.
- Knowledge of various paid advertising platforms, including Meta Ads (Facebook, Instagram), Google Ads, LinkedIn Ads, etc.
- Strong analytical skills with the ability to interpret data and present trends to the marketing manager.
- Ability to create direct response and conversion copy.
- Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, Meta Ads Manager or similar platforms.
- Solid understanding of digital marketing best practices, including audience targeting, segmentation, and conversion optimization.
- Experience with A/B testing and an understanding of statistical significance.
- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Strong attention to detail and ability to deliver high-quality work in a fast-paced environment.
- Bachelor's degree in Business, Marketing, Finance, or a related field.
- Experience with Trading and Financial Services will be considered a serious advantage.
What We Offer
- Competitive compensation and benefits package.
- A collaborative and innovative work environment.
- Join the team launching a brand new product category into the market.
- Opportunities for professional growth and development.
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