Product Marketing Manager at CentralSquare in Remote

2 months ago

Sterling, United States CentralSquare Technologies Full time

Product Marketing Manager at CentralSquare in Remote Requirements Bachelor's degree in marketing, business or related field 4-7 years of relevant experience in a product marketing role Proven ability and passion to transform technical content into engaging, customer-facing content Strong interpersonal skills and ability to collaborate across teams and departments to meet or exceed goals Ability to manage multiple projects at the same time in a fast-paced environment Highly organized and detail-oriented Responsibilities

Create, optimize, and scale product marketing campaigns that will support lead-generation efforts and highlight differentiations vs. competition - including webinars, email campaigns, collateral, and customer case studies Collaborate with the product management team to tell the story of our core products, from roadmap updates to why users need our products Lead the development messaging and positioning that will be used throughout the company to drive demand and win deals, including the support of key events and tradeshows Serve as an expert voice of the customer, helping to develop and optimize Buyer Personas and ensuring all campaigns strategically target the right customer in the right place Analyze market information and identify competitive gaps and opportunities in conjunction with internal competitive intelligence and win/loss analyst as well as external analysts Partner with the Customer Success team and Reference Manager, to identify key customers that can act as a marketing channel through case studies, speaking opportunities, etc Measure the results of product marketing campaigns including all tactics and content to inform future strategy and campaigns $100K -- $150K Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications Qualifications

Requirements Bachelor's degree in marketing, business or related field 4-7 years of relevant experience in a product marketing role Proven ability and passion to transform technical content into engaging, customer-facing content Strong interpersonal skills and ability to collaborate across teams and departments to meet or exceed goals Ability to manage multiple projects at the same time in a fast-paced environment Highly organized and detail-oriented Excellent time management skills Responsibilities

Create, optimize, and scale product marketing campaigns that will support lead-generation efforts and highlight differentiations vs. competition - including webinars, email campaigns, collateral, and customer case studies Collaborate with the product management team to tell the story of our core products, from roadmap updates to why users need our products Lead the development messaging and positioning that will be used throughout the company to drive demand and win deals, including the support of key events and tradeshows Serve as an expert voice of the customer, helping to develop and optimize Buyer Personas and ensuring all campaigns strategically target the right customer in the right place Analyze market information and identify competitive gaps and opportunities in conjunction with internal competitive intelligence and win/loss analyst as well as external analysts Partner with the Customer Success team and Reference Manager, to identify key customers that can act as a marketing channel through case studies, speaking opportunities, etc Measure the results of product marketing campaigns including all tactics and content to inform future strategy and campaigns Benefits

$100K -- $150K Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications Create, optimize, and scale product marketing campaigns that will support lead-generation efforts and highlight differentiations vs. competition - including webinars, email campaigns, collateral, and customer case studies. Collaborate with the product management team to tell the story of our core products, from roadmap updates to why users need our products. Lead the development messaging and... positioning that will be used throughout the company to drive demand and win deals, including the support of key events and tradeshows. Serve as an expert voice of the customer, helping to develop and optimize Buyer Personas and ensuring all campaigns strategically target the right customer in the right place. Analyze market information and identify competitive gaps and opportunities in conjunction with internal competitive intelligence and win/loss analyst as well as external analysts. Partner with the Customer Success team and Reference Manager, to identify key customers that can act as a marketing channel through case studies, speaking opportunities, etc. Measure the results of product marketing campaigns including all tactics and content to inform future strategy and campaigns. Requirements Bachelor's degree in marketing, business or related field. 4-7 years of relevant experience in a product marketing role. Proven ability and passion to transform technical content into engaging, customer-facing content. Strong interpersonal skills and ability to collaborate across teams and departments to meet or exceed goals. Ability to manage multiple projects at the same time in a fast-paced environment. Highly organized and detail-oriented. Excellent time management skills. Knowledge of Sirius Decisions and Pragmatic Institute marketing structures a plus. Understanding of SaaS, cloud strategy and moving customers into more modern solutions based on their needs, a plus Salary Range: $100K -- $150K Minimum Qualification Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications

Company information CentralSquare provides technology solutions that help over 7,500 public sector agencies deliver vital safety and administrative services to 3 out of every 4 residents of the U.S. and Canada. CentralSquare’s mission is to innovate on behalf of the public sector to create the broadest and most agile software platform to help solve some of the most pressing issues facing local governments today. More information is available at www.centralsquare.com Software, Information Technology, Technology, Government, Law Enforcement, Geospatial Solutions, Public Safety, Public Sector, Public Safety and Justice Solutions, Utility Billing and Customer Information Systems

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