Senior Manager of Social Media

4 weeks ago

Denver, United States CareerBuilder Full time

ClearChoice Dental Implant Centers are a national network of dental implant centers founded in 2005 to provide innovative dental implant care to patients across the United States. Driven by a collective desire to improve the lives of prospective patients, ClearChoice helps people reclaim their health, smile and confidence. Beyond restoring teeth, this is about people getting their lives back.
ClearChoice Management Services, LLC (CCMS) provides administrative practice management services to the ClearChoice network. We are searching for individuals who can help us continue pursuing our goal of reaching prospective patients and helping to transform their lives. When you join ClearChoice, you are joining a team of individuals with passion, conviction, and integrity whose mission is to be the Platform of Hope for those in need of our services. Come help us write the next chapter of our story
When you join the ClearChoice marketing team, you take on a highly visible role that leads the growth of the entire organization. Your passion, creativity, and grit are supported by a robust marketing budget, partnerships with leading agencies and consultants, and a growing group of talented marketing professionals as we write the next chapter of our story.
Role Summary
The Senior Manager of Social Media at ClearChoice will play a crucial role in developing and executing a comprehensive social media strategy. This individual will be responsible for overseeing the entire social media ecosystem, from strategy development to content creation and community engagement. The role involves managing relationships with external agencies, optimizing social media budgets, and collaborating with internal stakeholders to enhance ClearChoices presence across various platforms.
Responsibilities
Design and implement a robust social media strategy aligned with ClearChoices overall marketing objectives and brand strategy
Define and develop ClearChoices presence on relevant social media channels, tailoring strategies to each platforms unique audience and characteristics
Content Planning and Creative Development/Production:

Create an annual organic marketing content plan, collaborating with internal teams to produce engaging and shareable content.
Oversee creative and content production with agency, internal creative resources and contractors
Basic editing and designing skills are a plus to enable production and launch speed when needed and to maintain a cohesive and visually appealing brand image.

Influencer Activation:

Develop an operational plan to activate influencers, the doctor network, patients, and the dental implant community on social media and to generate content
Foster relationships with key influencers and advocates to amplify ClearChoices reach and credibility

Collaboration with ClearChoice Centers:

Work closely with ClearChoice centers to develop, review, edit, and approve organic content, ensuring alignment with brand guidelines and messaging

Agency Management:

Lead and manage relationships with external social media agencies to ensure effective collaboration and execution of campaigns.

Budget Management:

Develop and manage the social media budget, ensuring optimal allocation of resources for maximum impact and ROI.

Social Media Buying:

Demonstrate a fundamental understanding of social media buying to optimize paid campaigns, boost organic content and drive strategic objectives

Qualifications
Proven experience (5+ years) in social media management with a focus on strategy development and execution
Experience with in house creative development, and takes a hands-on approach
Experience with basic production, editing, and designing tools
Strong project management skills and the ability to collaborate across cross-functional teams
Excellent written and verbal communication skills
Strong understanding of social media analytics and tracking tools
Previous experience in healthcare or a related industry is a plus
Salary range 128k 160k DOE
If you are passionate about leveraging social media to make a positive impact and have a track record of driving successful campaigns, we invite you to apply for this exciting opportunity at ClearChoice Dental Implant Centers
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