Sr Market Manager, COE/COR/ Roadshow

4 weeks ago

Durham, United States bioMérieux SA Full time

Description The Sr Marketing Manager, COE/COR/ Roadshow

s is a downstream marketing role in the NA region that drives the creation and launch of molecular products

across all relevant segments. The Marketing Manager will ensure competitive differentiation bydemonstratingthe value of molecular

solutions to all customer key stakeholders and decision makers.

This Sr Marketing Manager will partner with Global and NA Marketing, Sales, Scientific & Clinicalaffairsand other cross-functional leads to ensure our molecularsolutionsdemonstrateimpact across the clinical,operationaland economic needs of each target audience. This role requires deepexpertisein market and customer segmentation, value-based solutionscreationand commercial executionexpertisein the molecular market.

Primary Duties

Create solution value offers that link to customer organizational objectives and market needs and ensure sustainable YoY revenue growth for the COE/COR/ Roadshow

portfolio. Through collaboration with Global and NA Teams continuouslymonitorand translate the NA market emerging trends into solutions development activities to deliver more relevant value propositions to molecular

audience and decision makers. In partnership with Global and NA Product Teams, Sales,MedicalAffairsand Market Accesstocreate relevant customer engagement tools that drive access to senior decision makers across key Strategic Customers and create stronger partnerships and demand across the molecular lines. In collaboration with Marketing communication teams create innovative digital solutions to support the molecular product

value offers and drive the desired target audience buying behaviors. Develop and implement goals,metricsand models to measure impact of specific marketing campaigns across all segments. Collaborate closely with the Strategic Integrated Campaign Leads to develop product and portfolio campaigns focused on molecular

segments. Developstrategic yearlyplansandbudgets. Develops relationships with Key Opinion leaders. Understand Regulatory and legal aspects of productpromotion. Assistin the RFPprocess. Launch newproducts. Training and Education

BA/BS degree in marketing or a business related field is required.

Experience

7+ years of relevant experience in multifunctional commercial product management, marketing or sales experience. Experience in the IVD industry is preferred.

Knowledge, Skills, and Abilities

Results oriented; ability to design scalable solutions to address business questions and/or challenges; self-motivated and organized to successfully complete high-quality work projects on time; attentive todetail. Ability to work across business lines and partner with various stakeholders to build consensus and achieve businessresults. Strong customer-facing skills from needs identification to delivering executive business case presentation. Ability to lead and effectively collaborate across multiple marketing and salesorganizations. Strong analytical skills, with proventrack recordof creativity in problem solving and customer needsresolution. Proficient customer facing skills at a senior management level and the ability to deliver impactful executive presentations. Process oriented to seek details and data to quantify impact of continuous improvement for customer operationalperformance. Expert knowledge of the Immunoassay

segment, its challenges & solutions Experience in a matrix organization and the ability to influence beyond lines of directcontrol. Experience in partnering with multi-cultural teams and building relationships. Ability to travel (25%) #J-18808-Ljbffr

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