Senior Marketing Specialist

3 weeks ago

Dallas, United States AMN Healthcare Full time

Welcome to AMN Healthcare: Where Your Career Becomes the Next Big Success Story Ever wondered what it takes to build one of the largest and most successful healthcare staffing and total talent solutions companies? It takes trailblazers, innovators, and amazing people like you. At AMN Healthcare, we don't just offer jobs; we pave the way for incredible careers. Why AMN Healthcare? Because You Deserve the Best: Forbes Recognition: We don't just make lists; we make headlines. AMN Healthcare proudly claims a spot on Forbes' prestigious lists not once but twice We're among the "Best Large Employers for Women," a testament to our commitment to excellence. SIA Approval: Acknowledged by Staffing Industry Analysts (SIA) as one of the "Rapidly Advancing Staffing Firms," we have no plans to decelerate in the future. Incredible Futures: Join a team that doesn't just talk about building the future; we're shaping it. Discover how AMN Healthcare is crafting incredible futures, one amazing career at a time. Job Summary The Senior Marketing Project Specialist plays an integral role in supporting the execution of key brand and channel marketing efforts to drive brand awareness, increase market share, and improve customer dedication through the use of various online and offline marketing channels. This role maintains a broad knowledge base ranging from digital, social media, print, copywriting, and content marketing to deliver quick turnaround in support of brand marketing strategies and initiatives and support marketing department operations and initiatives.

Job Responsibilities Work closely with the Brand Manager to support multiple business units' growth by developing B2B content marketing, thought leadership, and demand generation strategies that drive measurable return on investment for Nurse and Allied Solutions Consistently implements and demonstrates strategic expertise across these areas: Website, blog, digital and display advertising, content marketing, email marketing, thought leadership, lead nurture, SEM, event marketing, and social media. Plan and lead all aspects of the implementation of marketing plans, projects, materials, and initiatives, adhering to budget and maintaining marketing collateral and asset inventory Work with vendors to compile tactic specs, and due dates and handle the timely release of creative assets Lead all aspects of the development of marketing deliverables to ensure they align with the brand's goals, objectives, and messaging Monitor and measure campaign performance data, handle and maintain program updates, and interpret analytics to identify areas for improvement Maintain expertise in assigned business lines' service offerings, target audiences, and positioning and be able to serve as SME for internal collaborators, vendors, etc., Collaborate with internal cross-functional teams (e.g., creative, digital, social media, website) and business line partners to complete strategic, integrated marketing campaigns Actively leads to 2-3 large projects and 8-10 smaller projects at any given time. Education Bachelor's Degree | Preferred Minimum Work Experience 3-5 years in marketing, preferably with experience developing and completing multi-channel digital marketing campaigns. Firm understanding of buyer's journey and content marketing. Experience with Pardot, SalesForce, and Monday.com is a plus. Key Skills Customer Service Collaboration Project Management Our Core Values

Respect ● Passion ● Continuous Improvement ● Trust ● Customer Focus ● Innovation

At AMN Healthcare, our diversity, equity, and inclusion philosophy is grounded in the belief that we should respect all voices, seek different perspectives, and succeed when we act together as a positive force for all of humanity. AMN Healthcare strives to foster a workplace of belonging where all team members can be their authentic selves, where we can apply our collective skills to innovate solutions that empower the future of care. AMN Healthcare is an equal opportunity employer.

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