Papi Steak Social

Job Type

Full-time

Description

Groot Hospitality employs team members who demonstrate a passion for hospitality and dedication to company values and customer service. We are a diverse organization that provides the opportunity to excel in a fast paced multicultural environment. We are always looking for passionate people who will embrace our belief of hospitality, company growth and customer experience. Our commitment to diversity, teamwork, and integrity are indicative of the service we provide to our guests. We offer career opportunities with work/life balances, as well as a rewarding career experience.

This position requires a skilled and versatile social media marketer who will be responsible for planning, managing, and overseeing the Papi Steak restaurant brand/social channels. This individual will be responsible for driving new and innovative content across our applicable social media verticals such as Facebook, Instagram, Tik Tok, etc. The responsibilities include but are not limited to overseeing photoshoots, facilitating/creating engaging content, tracking & analyzing data, influencer outreach, on-site content curation, activation calendars planning, and more. To be successful in this role, one should have hands-on experience with social media, photoshoots, influencer marketing, marketing, interpersonal communication skills, and the ability to conceptualize and create engaging content/events.

Responsibilities:

• Manage and maintain restaurant social media channels (i.e., FB, IG, Tik Tok, Twitter, & LinkedIn)
• Schedule, execute, and conduct all applicable culinary photo & video shoots with team.
• Work with operations to execute photoshoots, events, and activations (i.e. Seasonal, F&B, Lifestyle)
• Oversee community management for designated channels.
• Plan and post weekly social assets daily.
• Deploy successful social media campaigns and own their implementation from ideation to execution.
• Oversee and work weekly with graphics team to ensure all event/activations needs are covered.
• Produce and deliver content that can be used across multi-channels
• Align on upcoming holidays (traditional/social) to create original and engaging content/events.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to
  our front door.
• Create F&B photoshoot shot lists, mood boards, and provide general directions
• Capture/Curate content that can be used across different media verticals (i.e. Social, Web, Print, Etc.)
• Track and analyze the growth of actively managed social media channels
• Oversee and create engaging events, activations, and on-site live coverage at restaurant locations.
• Coordinate and book onsite photo/video teams to ensure the best possible content
• Brainstorm and research new initiatives, brand partners and ideas for social and events
• Create on-going and original content for Instagram Stories and Reels
• Communicate and provide needed content to in-house PR agency
• Work hand in hand with Digital Marketing Manager for all content related needs for campaigns.
• Working hours throughout the year i.e. In-Venue Activations, Holiday's, Festivals, Pop Up Events, and
  other locally driven events.

• Proven work history in Social Media Manager/Marketing Manager related role in Hospitality & Entertainment. Preferably 3-5 years of experience.
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Previous experience conducting and managing restaurant photoshoots
• Effective Team Player & Collaborator.
• A sense of aesthetics and a love for great copy and witty communication.
• BSc/MSc degree in Marketing or related field.