Senior Digital Marketing Analyst

3 weeks ago

Centreville, United States CARFAX Full time
Join Team CARFAX as a Senior Digital Marketing Analyst Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. One last thing: Our four-day week continues in Summer 2024. CARFAX’s marketing team works towards real-time, immediate-impact solutions that effect our long-term strategy goals in the world of automotive. We are helping shape the way both consumers and our dealer partners think about the way people Shop, Buy, Own, and Sell used cars. If you are passionate about joining a best in class marketing team and working with one of the most trusted brands in automotive, CARFAX is the place for you At CARFAX, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. This position will require 3 days per week in the office subject to change with future business needs. Do you love empowering product management teams through data analysis? If so, then CARFAX may be your best career move The CARFAX Senior Digital Marketing Analyst will be a key contributor in our strategic analysis for CARFAX products and online behavior. This will include collecting, interpreting, and analyzing data for various products that CARFAX has to offer. This person would be the subject matter expert who utilizes analytics to drive insights and optimize the business. What you’ll be doing:
  • Leverage data, market insights, and analytical tools to identify new opportunities that enhance ROI
  • Analyze user behavior, cohorts, funnel analysis, and conversions to generate proactive insights that enhance business value and user experience
  • Serve as the data evangelist, collaborating daily with stakeholders and cross-functional teams throughout the organization, effectively conveying information to diverse audiences
  • Collaborate and listen about business challenges, then lead the decision-making process by applying data principles and practices
  • Communicate the effectiveness of new product launches, campaign launches, and site changes. Take initiative to address problems and opportunities
  • Develop and incorporate measurement plans and frameworks based on intricate data to facilitate decision-making for enterprise strategies
  • Identify areas for process enhancement and implement innovative solutions. Serve as a mentor to others, effectively communicating established principles and guidance
What we’re looking for:
  • Minimum 5+ years’ experience with Adobe Analytics
  • Proven ability delivering ROI opportunities to senior management and cross functional teams (Product, Paid Media, Email Marketing, UX/Design, etc)
  • Results oriented and impact driven – strong focus on achieving revenue, conversion, sales, and other marketing goals. Ability to use metrics to manage programs and measure success
  • Highly analytical, detail oriented with strong business acumen and foresight.
  • Proactive self-starter with a strong sense of ownership. Identifies what needs to be done and has a bias toward action and efficiency
  • Excellent verbal and written communication skills with the ability to influence decisions through data story telling
  • Critical thinker who creates digestible and actionable data frameworks, and actively communicates insights to stakeholders
  • Proven track record for problem solving and providing recommendations/solutions
  • Advanced skills compiling data from multiple sources and visualizing insights. Experience building business models and statistical analysis is a plus
  • Proficient with SQL, Python, or R
  • Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)
  • Solid understanding of the digital analytics process from strategy to tagging/implementation to reporting
What’s in it for you:
  • Competitive compensation, benefits and generous time-off policies
  • 4-Day summer work weeks and a winter holiday break
  • 401(k) / DCPP matching
  • Annual bonus program
  • Casual, dog-friendly, and innovative office spaces
Don’t just take our word for it:
  • 10X Virginia Business Best Places to Work
  • 9X Washingtonian Great Places to Work
  • 9X Washington Post Top Workplace
  • St. Louis Post-Dispatch Best Places to Work
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