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Director of Marketing

2 months ago

Defiance, United States Keller Logistics Group Full time

Want to make a difference with your next role? Want to help set others up for success?

Keller has taken a different approach to corporate marketing that helps to drive our overall sales within each of our business units. Our director of marketing will be an integrative part of setting up our Company as well as our sales team for success.

Keller Logistics Group is now hiring a Director of Marketing in Defiance, OH.

Keller understands that just as our customers prefer to work with specialists in the industry...so do our employees. They don't care if we offer ten different services - they care that we offer excellent service. We believe that if we treat our employees right, they will treat our customers right and in turn will result in increased business and profits that make everyone happy. We offer the following benefits: Medical, Dental, Vision, Life, AD&D insurance, Short & Long Term Disability Plans, 401k, Paid Vacation / Holidays and more

Here's what we are looking for....Is this you?

Develops a process to target new customers, segments, and opportunities. Executes the lead generation and qualification process.

Once qualified, facilitates, the hand-off of those leads to the Sales Director.

Analyzes target market information to identify and recommend effective marketing approaches. Identifies new market segments that will benefit from company products. Collaborates with senior executives to develop sales growth plans for the organization. Measures our performance in closing leads and generating results. Prepares effective advertising campaigns based on market research. Maintains knowledge on emerging products and services for our industry. Directs and implements the organizations advertising and promotional activities. Forecasts, drafts, implements, and oversees the departments operating budget. Design, implement, and facilitate annual marketing plan for the company. Support and facilitate development and implementation of marketing plans. Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors. Website Development and Updates Develops a process to target new customers, segments, and opportunities. Executes the lead generation and qualification process.

Once qualified, facilitates, the hand-off of those leads to the Sales Director.

Oversee the development of promotional materials including marketing collateral and print copies. Develop and deliver insightful presentations and strategies to the business unit and executive committee where appropriate. Ensure the integration of the business unit marketing function within that of the greater group and ensure that the business unit optimizes its use of shared and support services. Assist the business unit to meet sales objectives, live the values and culture and to practice company policies. Develops staff in the marketing department. Provides positive feedback to everyone on the team through such activities as annual performance reviews and weekly one on one meetings .

Apply today

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