Marketing Director, Polaris Fashion Place

2 weeks ago

Columbus, United States Washington Prime Group Full time

Responsibilities (Essential Functions) Directly responsible for developing and executing the property’s annual marketing plan, calendar and budget, managing on a monthly basis. Executes three wpg annual campaigns (Spring, Back-to-School and Holiday) as well as elevates the property throughout the year outside of these periods. Oversees property’s digital presence, reputation management, accuracy and growth on property’s website, email platform and social channels. Utilize these tools as a vehicle to promote property and retailer Deploy social media, advertising and PR efforts to support the property, within wpg guidelines and recommendations. Supports retailer and leasing initiatives by driving traffic and sales through events, promotional and advertising efforts. Proactively and consistently engages with retailers. Collaborates with cross functional partners and key stakeholders including Operations, Leasing (Specialty and Perm), Revenue Services, Finance and Development. Cultivates and maintains effective relationships with media partners. Ensure a steady cadence of press releases and timely responses to promote new store openings, events and promotions at the center. Supports the General Manager and serves as liaison between Property Management partners, Corporate Communications and media outlets during crisis situations. Engrained in the community. Keenly aware of the pulse of the market including competition, development and demographics. Cultivates community, retailer and partner relationships. Active leader of the local management team. Cross function support based on property needs. Participates in the Manager on Duty rotation, staff meetings and other relevant management responsibilities as needed. Completes other assignments as deemed appropriate by the General Manager. Conducts performance appraisals and development of hourly personnel, including hiring and training, when applicable. Ensure wpg Brand Standards are maintained at the property and in promotion, including signage, events, digital, PR, etc. Skills (Desired Abilities) Ability to work in a fast-paced environment Problem solver - ability to identify problems and proactively bring issues to resolution with speed, exercise good judgement skills Ability to think innovatively and implement with a sense of urgency Ability to work cross functionally to complete the objective or task at hand when needed Ability to connect and build professional relationships, elevating on a B2B and B2C level Excellent time management and the ability to prioritize and meet commitments Strong oral, written and presentation skills Creative and dynamic in attitude and style A strong value system, unquestioned integrity Adaptable to a rapidly changing environment Punctually and regular, predictable attendance with the ability to fluctuate their schedule based on events and property needs Have flexibility to work nights and weekends to meet the demands of the business Ability to work peacefully with co-workers Qualifications (Education and Experience) Bachelor’s Degree (Marketing or Communications preferred) or equivalent experience Minimum of 3 to 5 years in Retail, Hospitality, Marketing and/or Shopping Center experience Experience in planning, coordinating and executing events Social media and digital marketing experience Experience with media relations Familiarity with Microsoft Office suite and Apple iOS (iPad, iPhone) WPG offers: Competitive salaries and comprehensive benefits including health, dental, 401k with no vesting schedule, and paid time off On-going learning opportunities within a rewarding work environment Career experiences that can span different WPG departments and functions with opportunities for personal and professional growth WPG is committed to fostering, cultivating and preserving a culture of diversity and equality. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our associates bring to their work represents a significant part of not only our culture, but also, our reputation and our company’s achievements.

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