VP, Marketing Data

3 weeks ago

Austin, United States Nutrabolt Full time

Note to applicants: This role is located in Austin, TX. Relocation support will be offered should our hired candidate need to relocate.

Who You Are:

As Nutrabolt’s Vice President of Marketing Data & Analytics, you will play an important part in driving our future growth by leading our consumer insights team and building a best-in-class marketing analytics function that drives/measures/optimizes growth across a portfolio of investment.You are someone who has a strong background in leveraging insights and data to shape strategy, a deep understanding of how to develop the tools/systems/processes needed to make analytics accessible and understandable and the ability to work cross functionally to ensure there is one version of the truth, and a proven track record of success in building highly effective and efficient teams.

This role is eligible to participate in our Management Bonus Plan.

What You're Good At:

  • Building and driving the strategic vision and execution of consumer insights and marketing analytics across the entire organization
  • Bringing together multiple disciplines (consumer insights, marketing analytics, brand measurement, digital analytics) to create one team, one learning agenda and one version of the truth
  • Providing strategic leadership in the development and execution of marketing analytics capabilities to measure and driving optimization of Nutrabolt’s marketing investment
  • Building a marketing performance and measurement ecosystem that spans across consumer understanding and lifecycle insights, to diagnostics, to leading indicators, to business impacts – including a holistic measurement framework of marketing efforts across a portfolio of channels, paid and unpaid
  • Leading / influencing the goal setting and OKR process in marketing by empowering data-informed decisions
  • Managing and inspiring a high-performing team of capability builders, fostering a culture of innovation, collaboration and professional development
  • Collaborating closely with cross-functional teams to align marketing analytics capabilities with broader business objectives, fostering collaboration and effective decision-making
  • Training, educating and driving best practices in the consistent application of marketing analytics across the organization
  • Establishing and deploying processes to monitor key performance indicators and metrics to track the effectiveness and efficiency of marketing investments
  • Staying at the forefront of industry trends, best practices and emerging technologies in marketing analytics, data science and digital marketing – providing thought leadership and strategic recommendations for continuous improvement.
  • Being an empathetic, inspirational and thoughtful leader of people who operate with their teams best interests in mind. You are an effective coach and developer of talent, who is constantly working to empower their teams to do their best work and enabling them with the skills, resources and guidance the need to reach their potential
  • In this role your goals and KPIs will be focused around:
    • Investment productivity
    • Marketing and media ROI
    • Accurate and effective consumer insights
    • Revenue growth attributable to marketing

What You Contribute:

  • 10+ years of experience in marketing analytics, including extensive experience with optimizing, measuring and predicting the impact of marketing investments
  • Success in driving an enterprise view of insights and data, connecting consumer insights – to brand health – to marketing measurement – to business results
  • Experience driving the Marketing OKR and goal-setting process with data and insights
  • 5+ years experience building and leading high-performance teams within analytics/insights functions that develop strong partnerships with stakeholders
  • Experience in CPG, leading advanced analytics solutions like commercial/marketing mix models and sales lift analyses to optimize marketing investment
  • Experience leading consumer insights function, marketing analytics function and fluency with financial metrics/P&L/business intelligence
  • Innovative problem-solver who leverages marketing analytics to support strategic decision-making and challenge the status quo
  • Excellent written and oral communication and presentation skills
  • Track record of building high performance teams
  • Strong cross-functional collaborator and team player
  • Strategic and innovative thinker who can deliver results that are aligned to business goals and objectives
  • Has a growth-mindset, with accountability, urgency and a desire to win

Why Nutrabolt?

Wellness Benefits

Nutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account.

Lifestyle Perks

We offer unlimited vacation paid time off and volunteer time off. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too

Family Support

We want you to reach your full potential at work by taking care of all loved ones at home. We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.

Employment Type: Full-time

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