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Bilingual Senior Marketing Coordinator

2 months ago

Dallas, United States Sul Lee Law Firm, PLLC Full time
Description

Bilingual Senior Marketing Coordinator - Korean & English

The Senior Marketing Coordinator will be responsible for developing and implementing marketing strategies to enhance the firm's visibility, client engagement, and overall market presence, particularly within Korean-speaking communities. This role requires a creative and strategic thinker with excellent communication skills in both Korean and English and a deep understanding of the legal industry.

Responsibilities

Marketing Strategy and Planning:
•Develop and execute comprehensive marketing plans to support the firm's business development goals.
•Identify and target new client segments within Korean-speaking communities.
•Collaborate with attorneys and practice groups to create tailored marketing campaigns.

Content Creation and Management:
•Create, translate, and localize marketing materials, including brochures, newsletters, web content, and social media posts in Korean and English.
•Manage the firm's online presence, including website updates and SEO optimization, ensuring content is accurate and engaging.

Event Coordination:
•Plan and coordinate firm-sponsored events, webinars, and seminars targeting Korean-speaking audiences.
•Manage event logistics, promotions, and follow-up activities to maximize client engagement.

Client Relationship Management:
•Develop and maintain relationships with key clients, industry contacts, and community organizations within the Korean community.
•Conduct market research to identify trends and opportunities for client development.

Analytics and Reporting:
•Monitor and analyze the effectiveness of marketing campaigns using various metrics and analytics tools.
•Prepare regular reports on marketing activities, outcomes, and ROI for senior management.

Collaboration and Leadership:
•Lead and mentor junior marketing staff, fostering a collaborative and productive work environment.
•Work closely with the business development team to align marketing efforts with overall firm goals.

Qualifications

•Bachelor's degree in Marketing, Communications, Business, or a related field.
•Minimum of 5 years of marketing experience, preferably in a legal or professional services environment.
•Fluency in Korean and English (both written and spoken) is required.
•Strong understanding of Korean culture and market dynamics.
•Proven experience in creating and executing marketing strategies and campaigns.
•Excellent writing, editing, and communication skills in both languages.
•Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems.
•Strong project management skills with the ability to manage multiple projects simultaneously.
•High level of creativity, attention to detail, and problem-solving abilities.
•Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications:
•Experience with graphic design tools (e.g., Adobe Creative Suite).
•Knowledge of SEO and web analytics.
•Familiarity with legal industry marketing trends and best practices.