Brand and Sales Specialist

4 weeks ago

Buffalo, New York, United States Vireo Health LLC Full time
Who we are

Here at Vireo Health, Inc. ("Vireo") our mission is to bring the best of technology, science, and engineering to the cannabis industry. We are a physician-led, customer-focused team of more than 500 dedicated employees creating best-in-class cannabis products and customer experiences.Vireo is proud to have one of the most diverseworkforces in cannabis, promoting diversity, equity, and inclusion through engaging employee outreach programs, community events, and non-profit partnerships. We are rapidly expanding nationwide, and we are looking for talented, compassionate, and dedicated people to join our team and help us grow. From Cultivation to Operations to Sales & Marketing, we are hiring people who share our vision and passion for improving people's lives. If you are looking for a positive work environment where your contributions truly make a difference, click apply and let us learn about you

What you will do

We are seeking an energetic and experienced Brand & Sales Specialist to join our growing dynamic team The Brand & Sales Specialist will be responsible for spreading brand awareness and increasing wholesale sales through field marketing efforts, product training and patient engagement. This individual will be dedicated to creating a dominant presence by managing positive customer-focused relationships with all New York licensed adult use and medical marijuana dispensaries and staff. This position reports directly to the Regional Sales Manager.

Highlighted Responsibilities
  • Prospect and maintain a highly organized schedule of regular on-site & off-site staff education meetings and events.
  • Engage with vendors and collect feedback on products; submit additional collateral requests based off feedback. Bring client feedback to company management; assist with improvements in strain/genetic literature, cannabinoid and terpene profile matrices, marketing, and sales tactics based on feedback.
  • Develop strong working knowledge of the New York Adult Use and Medical Marijuana Program and understanding of the competitive market, keeping industry knowledge current and up to date.
  • Identify and sustain key merchandising opportunities for accounts with dominant product placements and displays, ensuring execution and alignment with all sales programs.
  • Present and discuss sales and marketing collateral, brand values, products, cultivar genetic information and value adds.
  • Support Territory Sales Representative by effectively communicating and maintaining inventory levels on all point-of-sale items and collateral.
  • Serve and support Vireo as a brand representative for community outreach, industry events and trade shows as opportunities occur. Transport, setup, breakdown and maintain trade materials and table displays as needed.
  • Identify and follow up on leads via phone and email, documenting all attempts and outcomes of leads.
  • Maintain all applicable reports and records, including those mandated in NY.
  • Be our local New York wholesale representative with extensive knowledge of specific items in the Adult Use and Medical Marijuana space.
Qualifications
  • High School Diploma.
  • Must be 21 years of age or older.
  • 2+ years of formal sales/networking experience.
  • Excellent verbal and written communication skills.
  • Excellent presentation skills.
  • Ability to work independently and as a team, both in person and remotely.
  • Experience working in a sales role in a highly regulated industry preferred.
  • Experience with sales management or CRM software preferred.
  • Ability to travel up to 50% -75% and overnight.
  • Ability to work weekends.
  • Clean driving record, and valid driver's license required.
  • Extended periods of prolonged sitting and standing.
  • Extended periods of prolonged use of office equipment including computers and phones.
  • Ability to lift up to 25 pounds.
Salary range: $40-65k with bonus eligibility.

EEO Statement
Vireo Health, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. www.vireohealth.com

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