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Your Impact on our Mission The Analytics team at Zocdoc is a fast-growing team of thought leaders and problem solvers. As a Senior Marketing Data Scientist, you will collaborate with stakeholders throughout the marketing teams to identify, structure and lead high priority analytics projects. This role will not only combine a deep knowledge of various marketing channels and their nuances, but also cross channel expertise and sharp business acumen to drive key business metrics. You’ll enjoy this role if you are… Passionate about technology and improving patients’ lives The kind of person who enjoys using data and analytics to solve different business problems Intellectually curious and love thinking through complex questions Highly action-oriented; you identify and seize new opportunities with high energy and enthusiasm Dynamic and work well in fast-paced environments Your day to day is… Analyzing performance data to measure lift driven by our marketing efforts Forecasting and creating scenarios for existing and upcoming marketing initiatives Leveraging your knowledge of Python and/or R to build scalable solutions Designing, executing, and analyzing results from incrementality / lift studies and other A/B tests to refine understanding of marketing impact and inform optimization Partnering with our internal and external marketing team to recommend shifts in strategy by reading, understand, and interpreting our marketing and internal data Partnering with the data engineering team to ingest and structure the marketing data for future usage Building and fostering relationships with stakeholders across the organization You’ll be successful in this role if you have… 3-6 years of relevant work experience in marketing analytics for channels such as but not limited to Linear TV, Streaming TV, SEM, Affiliate, Social, and Podcast Familiarity with digital marketing or analytics tools/platforms (Google Analytics, Google Adwords, DoubleClick, Facebook, SA360, Tableau, Looker) Experience with MMM / MTA models Expertise in SQL as well as Python and/or R BA/BS in a quantitative field such as economics, mathematics, statistics MBA or MA/MS in a quantitative field is a nice to have Effective written and verbal communication skills Humility. You believe in treating all people with dignity and respect, regardless of title or tenure

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