Qualitative Research Director

3 weeks ago

Dallas, United States International Staff Consulting Full time
QUALITATIVE RESEARCH DIRECTOR:

PRIMARY RESPONSIBILITIES
  • Deliver key data driven insights and recommended actions in a persuasive manner that influence client decisions and drive the decision making process.
  • The Qualitative Insight Director consistently and effectively executes projects and is ready to take on more account management and coaching responsibility in their current role; with expertise in translating research findings into strategy, both mining for the insight and providing clear ways to activate against it.
  • Attend and present at various industry leading conferences.
  • Engage in interactions with clients in both the market research and qualitative world to drive client loyalty.
  • Develop strong working relationships with clients while on assigned projects; must have the ability to manage, meet and exceed client expectations.
  • Consistently make strategic leaps from research findings; to achieve insight on every project and develop ways to share insight that are clear, creative, inspirational, and lead to client alignment.
  • Create a vision for the Qualitative team and rally employees and clients around that vision to drive future business.
  • Lead the evolution and transformation of qualitative content.
  • Facilitating the publishing of papers/articles on industry techniques.
  • Be a company-wide thought leader of qual and humanization.
  • Express leadership, knowledge, and execution of qualitative innovation.
  • Leverage personal network to help drive thinking and perspective on client work and areas for exploration.
  • Have a point of view on the methodology as well as possible outcomes from the research that are actionable for the client.
  • Manage, mentor, and collaborate with qualitative team.
  • Develop and retain world class moderating talent (continuously updating the skill-set of our seasoned qualitative professionals, developing our junior moderators and managing our contract moderator pool).
  • Accountable for excellences on qual deliverables.
  • Actively moderate - especially highly strategic sessions or sessions that allow experimentation with new techniques or where client loyalty is critical.
Projects:
    • Accountable for ensuring all aspects of the project are delivered on time and against client objectives.
    • Consistently thinks proactively throughout the project to anticipate and quickly address changes to approach, design, objectives, etc.
    • Effectively designs studies and writes proposals.
    • Creatively and quickly connect the dots, identifying emerging themes and how they connect to the bigger story.
    • Consistently incorporates strategic elements into the report including the story flow, emerging implications, and recommendations.
    • Begins to leverage client / industry knowledge and external frameworks, anecdotes, constructs, macro and micro-trends, psychological understanding, etc., to elevate the strategy.
Client Relationships:
    • Commands a confident, captivating, respectful, agile, consultative presence when engaging with the client.
    • Develops rapport and builds empathy for and with the client, leading to long-term relationships.
    • Develops and continually deepens understanding of the client's business and the individual client to ask the right questions, anticipate needs.
    • Proactively addresses issues or opportunities in their business, including further research or strategy work.
    • Stays calm and collected even with difficult clients, and helps the team do the same.
Leadership:
    • Supports department specific initiatives
    • Provides guidance and mentorship to team members assigned to their projects.
    • Is an outstanding strategic thinker, writer, and presenter.
    • Their work should always produce results - be it positive client feedback, referrals, repeat business or case studies.
    • Develops positive relationships with clients.
    • Successfully represents the firm in external facing settings.
REQUIRED QUALIFICATIONS
  • 7+ years of experience working in a qualitative capacity including strong moderating experience
  • Vast knowledge of qualitative techniques to answer business objectives
  • Track record of positive, direct management of a team and experience developing and retaining the talent within the team
  • Ability to convey complex conceptual topics in an easy to understand manner at professional conferences, academic meetings business round tables, etc.
  • Well networked in business, market research, technology and math circles
PERFORMANCE SKILLS REQUIRED
  • Strategic business thinking and development
  • Demonstrate strong qualitative skills
  • Demonstrate professional maturity and general business knowledge
  • Strong client management and interaction skills (i.e., ability to establish solid client relationships)
  • Excellent leadership skills
  • Effective communication skills, both written and verbal
  • Strong sense of accountability
  • Strong organization, time management and attention to detail skills
  • Proactive planning and prioritization skills
  • Well-rounded problem solving and multi-tasking skills
  • Effective writing skills
  • A passion for training and developing qualitative talent
  • Strong creative thinker and innovative spirit
  • Continuously inculcate a qualitative mindset throughout the organization

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