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FixedOps Marketing Campaign Manager

2 months ago

Las Vegas, United States Swickard Auto Group Full time

Job Type

Full-time

Description

Automotive Service & Parts (FixedOps) Marketing Campaign Manager

Do you have a passion for reconnecting with customers and a knack for crafting compelling marketing campaigns? Are you energized by exceeding customer retention goals and driving revenue growth? If so, then Swickard Auto Group wants to hear from you

About the Role:

We're an automotive group unlike any other. We're redefining the automotive industry, and we're looking for someone who can see the future with us. You will play a pivotal role in developing and executing strategic marketing campaigns that promote these unique advantages to drive customer loyalty and revenue growth:

  • Trusted Expertise: Our team of certified technicians is dedicated to providing top-quality service you can rely on. Promote this trust and expertise through compelling marketing messages that highlight the benefits of using our service department.
  • Genuine Parts: We use only genuine parts to ensure your vehicle maintains optimal performance and extended life. Integrate this message into your campaigns, educating customers on the importance of using genuine parts for optimal vehicle care.
  • Seamless Experience: We offer comfortable waiting areas and convenient online scheduling to make servicing your car a breeze. Develop marketing materials that showcase this seamless experience, encouraging customers to choose Swickard Auto Group for their service needs.
  • Customer Focused: We believe in building long-term relationships with our customers and exceeding their expectations. Let this customer-centric approach guide your marketing strategies, ensuring all campaigns are informative, helpful, and build trust with potential and existing customers.
Responsibilities:
  • Develop and implement comprehensive marketing campaigns across various channels (digital, print, broadcast, social mail) to promote service department offerings and parts sales. This includes:
    • Creating targeted direct mail campaigns to reach both existing customers and potential new customers in our service areas.
    • Developing campaigns to nurture leads generated from declined repair orders (ROs), showcasing the value proposition of servicing at Swickard Auto Group.
    • Crafting engaging content (blog posts, social media content, email campaigns, video scripts) that educates customers on the importance of routine maintenance and repairs, highlighting the benefits of using our service department.
  • Own the FixedOps online presence, spearheading content strategy and campaign execution across the service department section of the dealership website and all relevant marketing channels. This includes:
    • Developing and implementing a content calendar with engaging and informative content focused on service department offerings and parts sales.
    • Collaborating with the digital marketing team to develop and execute targeted advertising campaigns.
    • Responding to customer inquiries and messages on social media platforms, ensuring a positive and responsive brand experience.
  • Develop creative marketing campaigns to win back inactive customers and showcase the unique advantages of servicing at Swickard Auto Group.
  • Collaborate with the service department teams to develop and promote customer loyalty programs and special service offers.
  • Work with the Original Equipment Manufacturers (OEMs) to leverage manufacturer incentives, including warranty and recall work.
  • Analyze marketing campaign performance metrics (website traffic, lead generation, customer engagement) and use data insights to optimize campaigns and improve ROI. Include attribution analysis to identify lead sources and marketing channels that are most effective in driving conversions.
  • Stay abreast of industry trends and best practices in automotive marketing.
  • Work collaboratively with other marketing team members, the service departments, and other dealership departments to ensure a seamless customer experience.
  • Maintain strict adherence to Swickard Auto Group's brand voice and comply with all brand compliance requirements in all marketing materials and communications.
  • Work effectively in a fast-paced environment with a variety of automotive brands, catering to diverse demographics.
  • Become a marketing maverick We're looking for someone who can break out of traditional automotive advertising standards and develop unique, new, and creative ideas to reach existing and conquest customers.
  • Think different: We have a deep understanding of FixedOps, but we're looking for someone who can see the automotive industry through a new lens. We want someone who can challenge the status quo and develop marketing that resonates with a new generation of car owners.
Benefits of Working at Swickard
  • Most auto marketing jobs have you working weekends, on commission, and travelling just as much as you're in office. Not at Swickard. Enjoy a M-F, 9-5 schedule, salary, and limited travel
  • Career Path - Swickard isn't just a J-O-B. You'll learn and grow into different roles and be able to take on new leadership responsibilities.
  • Ongoing training and support
  • Opportunities for continued personal and professional growth.
  • We are an Equal Opportunity Employer and value diversity and inclusion at our company.
Requirements
  • Minimum of 3-5 years of experience in marketing or a related field, with a focus on automotive marketing or B2C marketing.
  • Experience working in the automotive industry, specifically within FixedOps, is highly preferred.
  • Knowledge of automotive service and parts, including familiarity with OEMs and warranty/recall work.
  • Ability to analyze data and make data-driven decisions to optimize marketing campaigns.
  • Strong attention to detail and ability to adhere to brand compliance requirements.
  • Ability to work collaboratively with cross-functional teams and departments.
  • Bachelor's degree in Marketing, Communications, Business, or a related field is a bonus.
  • Proven track record of developing and executing successful marketing campaigns that generated measurable results (increased website traffic, leads generated, sales).
  • Strong understanding of digital marketing principles, including SEO, SEM, broadcast, print, social media marketing, and email marketing.
  • Excellent communication and Project Management skills
  • Experience with CRMs and marketing automation tools
  • Experience developing and managing customer loyalty programs

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