Current jobs related to Brand & Product Marketing Strategist - Vienna - Shuvel Digital

  • Brand & Product Marketing Strategist

    2 weeks ago

    Vienna, West Virginia, United States Shuvel Digital Full time

    Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and effective features/campaigns and...

  • Graphic Designer

    4 weeks ago

    Vienna, United States Antithesis Operations LLC Full time

    We're seeking a creative and detail-oriented Graphic Designer to develop compelling visual assets for our brand and marketing initiatives. The ideal candidate will have a strong eye for design and the ability to translate marketing objectives into visually engaging content. As a Graphic Designer, you will work closely with the Product Design Director to...

  • Graphic Designer

    3 weeks ago

    Vienna, VA, United States Antithesis Operations LLC Full time

    We're seeking a creative and detail-oriented Graphic Designer to develop compelling visual assets for our brand and marketing initiatives. The ideal candidate will have a strong eye for design and the ability to translate marketing objectives into visually engaging content. As a Graphic Designer, you will work closely with the Product Design Director to...

  • Marketing Manager

    3 weeks ago

    Vienna, West Virginia, United States Merito Group Full time

    Marketing Manager, Tyson's Corner, VA Reports to: CEO & Principal of Business Development An award-winning architecture and planning firm committed to creating environments that inspire connection, collaboration, and commerce. Headquartered in the Washington, DC metropolitan area, with a global reach, we specialize in mixed-use, residential, and commercial...

  • Marketing Manager

    2 weeks ago

    Vienna, Virginia, United States MeritoGroup Full time

    Marketing Manager, Tyson's Corner, VAReports to: CEO & Principal of Business DevelopmentAn award-winning architecture and planning firm committed to creating environments that inspire connection, collaboration, and commerce. Headquartered in the Washington, DC metropolitan area, with a global reach, we specialize in mixed-use, residential, and commercial...

  • Revenue Management Strategist

    4 days ago

    Vienna, West Virginia, United States Navy Federal Credit Union Full time

    Credit Card Portfolio ManagementWe are seeking a skilled Revenue Management Strategist to lead our Credit Card Portfolio Management team. The successful candidate will have a strong background in revenue management, credit card products, and operations.Key ResponsibilitiesDevelop and implement revenue growth strategies for our credit card portfolioLead...

  • Client Success Strategist

    24 hours ago

    Vienna, West Virginia, United States PNC Full time

    About UsAt PNC, our people are our greatest differentiator and competitive advantage in the markets we serve.We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued, and have an opportunity to contribute to the company's success.Key ResponsibilitiesAs a Client Success Strategist within our...

  • Sourcing Strategist

    4 days ago

    Vienna, West Virginia, United States ALTA IT Services Full time

    Sourcing Strategist Position:We are seeking a highly skilled Sourcing Strategist to join our team at ALTA IT Services. The successful candidate will be responsible for developing and implementing strategic sourcing plans that support our client's goals and objectives.Develop and implement strategic sourcing plans that drive cost savings and achieve...

  • Marketing Strategist

    5 days ago

    Vienna, West Virginia, United States Clark Nexsen Full time

    Job Description:A highly skilled Marketing Manager is required to lead the Federal market sector team. The ideal candidate will possess strong leadership qualities, exceptional team management skills, and a strategic approach to marketing.The selected individual will be responsible for managing marketing and pursuit activities as part of the Federal Market...

  • Product Marketing Associate

    6 days ago

    Vienna, West Virginia, United States Arena Technical Resources Full time

    Product Marketing AssociateLocation: Tysons Corner, VA, USJob ID: ATR 17388Job DescriptionJob Title: Product Marketing Associate – Digital Signal Processing (DSP)& Radio Frequency (RF)Job Location: Tysons Corner, VirginiaEligibility/Clearance: US Citizenship required. This position supports agovernment contractAbout Us:Our client specializes in...

  • Chief Growth Strategist

    1 week ago

    Vienna, West Virginia, United States ServiceNow Full time

    Career OpportunityWe are seeking an exceptional Chief Growth Strategist to join our team and drive growth and innovation.About the PositionThe Chief Growth Strategist will be responsible for developing and executing growth strategies across 1-3 customers. The over-riding objective for the Chief Strategist will be to improve Customer Outcomes at these managed...

  • Marketing Communications Specialist

    3 weeks ago

    Vienna, United States Navy Federal Credit Union Full time

    To create conceptual approaches and copywriting solutions for promoting Navy Federal products and services to increase member engagement, branding recognition and market penetration goals. Execute projects and interact with all levels of internal/ext Communications Specialist, Marketing, Communications, Specialist, Communication, Banking, Business Services

  • Product Marketing Specialist

    3 weeks ago

    Vienna, West Virginia, United States RoboMQ Full time

    About RoboMQ:RoboMQ is an API and data integration company that enables enterprises to automate critical business processes. We offer Hire2Retire, a Lightweight IGA SaaS product that manages the employee Identity lifecycle. We're a fast-growing tech company with a culture of curiosity, learning, and a vibrant startup...

  • Product Marketing Specialist

    2 weeks ago

    Vienna, West Virginia, United States RoboMQ Full time

    About RoboMQ:RoboMQ is an API and data integration company that enables enterprises to automate critical business processes. We offer Hire2Retire, a Lightweight IGA SaaS product that manages the employee Identity lifecycle. We're a fast-growing tech company with a culture of curiosity, learning, and a vibrant startup environment.***This opportunity is for...

  • Product Marketing Specialist

    1 week ago

    Vienna, Virginia, United States RoboMQ Full time

    About RoboMQ: RoboMQ is an API and data integration company that enables enterprises to automate critical business processes. We offer Hire2Retire, a Lightweight IGA SaaS product that manages the employee Identity lifecycle. We're a fast-growing tech company with a culture of curiosity, learning, and a vibrant startup environment. ***This opportunity is...

  • AI Product Strategist

    4 days ago

    Vienna, West Virginia, United States Seekr Full time

    About the Opportunity:We are seeking an experienced and technically proficient professional to join our dynamic team at Seekr, a leading artificial intelligence company dedicated to building a trustworthy digital future.In this critical role, you will be responsible for analyzing the competitive landscape of Large Language Models (LLMs), identifying areas of...

  • Product Marketing Specialist

    3 weeks ago

    Vienna, United States RoboMQ Full time

    About RoboMQ:RoboMQ is an API and data integration company that enables enterprises to automate critical business processes. We offer Hire2Retire, a Lightweight IGA SaaS product that manages the employee Identity lifecycle. We're a fast-growing tech company with a culture of curiosity, learning, and a vibrant startup...

  • Product Marketing Specialist

    4 weeks ago

    Vienna, United States RoboMQ Full time

    About RoboMQ:RoboMQ is an API and data integration company that enables enterprises to automate critical business processes. We offer Hire2Retire, a Lightweight IGA SaaS product that manages the employee Identity lifecycle. We're a fast-growing tech company with a culture of curiosity, learning, and a vibrant startup environment.***This opportunity is for...

  • Federal Market Strategist

    4 hours ago

    Vienna, West Virginia, United States Clark Nexsen Full time

    Key Responsibilities:The ideal candidate for this role will have a strong background in marketing and a proven track record of success in a similar position. Key responsibilities will include:Developing and executing marketing strategies and plansLeading cross-functional teams to create and implement marketing campaignsCollaborating with sales teams to...

  • Assistant Manager Marketing Communication Design

    3 weeks ago

    Vienna, West Virginia, United States Navy Federal Credit Union Full time

    Overview Drive the creation of marketing assets through print media, digital media, video, website and editorial that has measurable impact, achieves marketing/strategic goals, and satisfies brand requirements. Help lead the copy, design, tone and direction of work from concept to execution. Lead a core team of designers by developing creative guidelines,...

Brand & Product Marketing Strategist

1 month ago

Vienna, United States Shuvel Digital Full time
Description

Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting. Build cross-functional relationships and expertise in the Navy Federal brand and product portfolio. Work with product SMEs to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels. Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results.

Responsibilities
  • Serve as marketing campaign product owner, translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launches
  • Collaborate with business, Chief Product Owner (Marketing portfolio lead) and marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in all paid, owned, and earned channels based on performance; continually prioritize initiatives
  • Strategize with cross-functional leads on the implementation of a wide range of data-driven marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentation
  • Own development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomes
  • Contribute to the planning of the product marketing roadmap(s) by managing the strategy around campaign execution and testing
  • Serve as product owner within marketing scrum teams; assist scrum masters with identifying and prioritizing the backlogs, refinement, and sprint planning to ensure alignment with product roadmaps and business unit stakeholder goals
  • Shape acceptance criteria and marketing output standards to determine when marketing product or service meets the definition of done/ready with appropriate stakeholders within organization
  • Support business-critical processes such as budgeting, compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals
  • Maintain a thorough knowledge of Navy Federal's brand, products and services, research and competitive trends, in addition to member insights, to support marketing forecasting, third party vendors and opportunities that drive business goals
  • Evaluate and report on campaign performance, test results/learnings, and data insights to the product marketing group, business units, cross-functional partners, and all levels of leadership
  • Deliver compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activities
  • Collaborate with Chief Product Owner to manage advertising agency relationship, briefings and development and evaluation of media plans and paid media creative to ensure integrated strategies and campaigns are executed, optimized and delivering against business goals
  • Manage key corporate stakeholders, including Business Unit expectations, through education on marketing concepts, process and tools, media constraints, and opportunities
  • Contribute as needed to ad hoc initiatives which require expertise on campaigns and lifecycle management
  • Mentor lower level team members
  • Perform other duties as assigned
Qualifications
  • Experience in leading large brand, product, and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision-making
  • Significant experience in client management, project leadership, and execution; including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
  • Experience in leading, shaping, and developing go-to-market plans that drive results toward business priorities and goals
  • Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly
  • Synthesize results of analyses, develop and make recommendations, and present results to solve unique and complex problems
  • Working knowledge of financial and marketing industry trends, products, and services
  • Significant experience with PCs and related software packages as well as learning different collaboration and product management tools
  • Desired - Product Owner Certification or equivalent training/experience
  • Desired - Working knowledge of Navy Federal products, services, programs, policies, procedures and systems to launch and drive campaigns
  • Desired - Working knowledge of Navy Federal's functions, philosophy, operations and organizational objectives
  • Effective verbal, written, and interpersonal communication skills
  • Effective organizational, planning, and time management skills
  • Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience