Head of Product Marketing
2 weeks ago
From its inception, Simbe has been committed to building the best AI and robotics platform for keeping items in-store, in the right place, and at the right price.
Our market-leading computer vision is the foundation for Simbes ability to decode and localize product information, extracting business-critical insights for our dozens of customers globally. This unique precision will serve as a primary competitive moat as we expand new parts of our business.
For the above reasons, product marketing plays an especially important role in differentiating & selling the Simbe Store Intelligence
platform and establishing category leadership.
Retail is becoming aware of our early adopters tremendous results shifting market attitudes, so were looking to hire our first product marketer
As Simbes head of product marketing, you will report to the SVP of Market and scale product marketing maturity from the ground up.
This position requires a unique combination of technical knowledge, effective communication & cross-functional collaboration, and messaging & content creation expertise as well as proven success thriving in fast-paced environments as a player-coach, preferably in retail and robotics.
FIRST 3 MONTHS
Create baseline product marketing collateral
Update and enhance existing competitive audit materials
Develop content for specific ICP personas & segments to support campaigns and enable sales
Begin leading website expansion, adding new and up-leveling existing pages
6 MONTHS
Craft messaging & product names to crisply differentiate Simbes platform, solutions, features
Partner with leadership to programmatically enable sales via magnetic content & training that attracts, engages, converts & keeps customers
Own & execute a competitive intelligence program that informs leadership & GTM teams and influences Simbes product roadmap
Work with the VP of Customer Success to share the voice of the customer with necessary teams and craft customer journey content
Partner with technical teams to hone product roadmap
9-12 MONTHS
Work with executives and product experts to develop new pricing & packaging as well as needed GTM amplification strategies
Partner with web and Rev Ops to develop innovative tests that accelerate our prospect & customer funnels
Discuss organizational design possibilities for team expansion
QUALIFICATIONS
7+ years in product marketing, specifically
10+ years in B2B marketing, B2B2C experience a plus
Retail and robotics experience is strongly preferred
Strong technical writing chops
Experience with direct reports and managing external contractors
Deep relationship management expertise across GTM and technical teams
Proven success in a first in the department role in a growth environment
Experience with account-based experience go-to-market motions
Player-coach approach
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