Product Marketing Manager
1 week ago
At DISCO, we strongly believe in the uniqueness of thought, experience and perspective that can only be achieved through having an inclusive and diverse workforce. We strive to continue to make DISCO an incredible place to work by fostering a culture of inclusiveness, diversity, openness and collaboration. We value all different kinds of experience, so even if you feel you don't meet all of the necessary criteria for this position, we encourage you to apply. What is DISCO? DISCO has been revolutionizing music and media file management since 2016, becoming the go-to platform for the music industry. Empowering the industry’s top creators, professionals and more with unparalleled file management and discovery tools. Trusted by thousands of global professionals and teams—including major labels, film studios, indie icons, music supervisors, and chart-topping creators—DISCO leads in digital asset management and discovery, with over 110 million tracks on the platform. DISCO provides robust tools for file and catalog management, metadata tagging, EPK creation, listener analytics, and secure sharing, empowering professionals to maintain creative control while maximizing their reach and efficiency. With teams across the US, Australia, UK, and EU, DISCO is the industry’s trusted partner in success. Location Remote in Los Angeles, New York or Portland Role Description As the first product marketing hire, this role will own DISCO's go-to-market approach, refine the product positioning, and create strategies for product adoption, use-case expansion, and customer retention. The position sits within the Go-to-Market team and will report directly to the Head of Marketing. The Product Marketing Manager will define and drive DISCO’s product differentiation, positioning, and go-to-market strategies to engage our high-value audiences, drive growth, and enhance retention. The ideal candidate brings experience with SaaS, B2B, and workflow tools, along with a strong understanding of building product awareness and driving growth. With a proven ability to foster productive relationships across stakeholders, this individual is adaptable, able to pivot quickly in response to changing business priorities. They’re skilled at balancing creative marketing initiatives with data-driven strategy and thrive in a cross-functional role. A strong self-starter, operationally-minded, and forward-thinking, this person excels at finding impactful solutions. Responsibilities Insights Own the internal and external narrative around “who uses DISCO,” developing actionable customer personas to inform campaigns, positioning, and product strategies across teams. Develop a deep understanding of the DISCO customer needs, pain points, and behaviors. Identifying touchpoints where DISCO can add value and insights for campaign and creative briefs. Understand the competitive landscape, serving as the DISCO expert on our competition and how they are positioned. Product Positioning & Content Strategy Develop product value propositions and identify unique selling points that align DISCO’s features with customer pain points and goals, enhancing product differentiation and appeal. Collaborate with product, sales, and marketing to develop product positioning and messaging that resonate with our target customer personas. Partner with the content team to brief in and create compelling content, including case studies, white papers, and educational materials, to increase awareness and adoption. In partnership with Head of Marketing, develop a best-in-class marketing website. Go-to-Market Strategy Design, drive, and refine DISCO’s go-to-market approach to maximize audience reach, conversion, and retention. Partner with Head of Marketing to develop creative briefs and channel strategies for product and feature campaigns. Work across the GTM team to ensure our product is deeply integrated into sales and marketing events, and customer-facing communications. Collaborate with the sales and marketing teams to refine trial-to-paid conversion processes. Minimum Requirements 5+ years experience in a product marketing role. Experience with B2B and B2C. Experience developing go-to-market strategies. Experience managing product lifecycle stages—from beta launches and early customer acquisition to retention strategies for established users. Proficiency in using data analytics tools (e.g., Google Analytics, Mixpanel) to track product adoption, campaign performance, and customer engagement, and make informed decisions. Familiarity with A/B testing and experimentation frameworks to optimize messaging, content, and campaign approaches. Ability to craft compelling stories that not only highlight product features but also resonate emotionally with DISCO’s audience. Comfortable using collaboration tools such as Slack, Figma, Notion, and Intercom. Excellent written and verbal communication skills. Ability to solve complex problems and make informed decisions using quantitative and qualitative insights. Experience managing multi-channel marketing campaigns, including digital, traditional, and experiential channels. Nice to Haves Experience in the music industry or related creative industry. Experience with remote and global teams. At DISCO, our employees have told us what benefits mean the most to them, and we've listened. So as a DISCO employee, you will work remotely from home (or a co-working space) whilst being supported by a friendly and fun international team. In addition, you will receive: A competitive salary in a fast-growing startup. Medical, Dental & Vision Insurance -- we contribute $500 a month to these costs. Four weeks of paid vacation leave per year. Two weeks of paid sick leave per year. Paid Parental Leave. A company laptop. Monthly internet allowance/reimbursement. Office set-up allowance. Annual learning and development allowance. The ability to work how you want. We’re not heavy on rule books. Everyone is trusted to figure out the best way to work. To apply for this incredible position, please submit your resume and cover letter. Please use your cover letter to elaborate on your experience in product marketing. DISCO is an equal-opportunity employer. In addition, we will provide reasonable accommodations for individuals who have disabilities. If you require any reasonable accommodation to participate in the application process, please note this in your cover letter and we will reach out to you. Please note that we do not accept unsolicited resumes from recruitment agencies. #J-18808-Ljbffr
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