Marketing Specialist

2 weeks ago

Peoria, United States Oasis Electric Inc Full time

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, as well as spearheading our lead-generation efforts through dynamic and strategic social media campaigns.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.

Marketing Manager Responsibilities:

  • Develop and implement marketing strategies to promote products and services.
  • Oversee the creation of marketing materials and ensure brand consistency
  • Increase brand awareness and market share
  • Create and execute successful marketing campaigns
  • Track and analyze marketing performance metrics to optimize campaigns.
  • Gathers and analyzes information to identify new markets and customers,
  • Conducts pricing research and analysis to ensure competitive product and service pricing.
  • Manage and allocate marketing budget effectively
  • Stay up-to-date with industry and best practices
  • Create content, including text posts, video, and images for use on social media adjusting strategies to optimize lead generation and enhance brand visibility.
  • Monitor, analyze, and report on campaign performance, adjusting strategies to optimize lead generation
  • Stay ahead of social media trends and adapt strategies to maximize effectiveness

Desired Candidate Qualifications:

  • Have an instinctive feeling about future product concepts
  • Have good analytical skills
  • Have excellent social media platform marketing skills
  • Be a good listener, able to respond to results and consumer research
  • Be an excellent communicator, both verbally and in writing with exceptional interpersonal skills
  • Be able to handle multiple projects at the same time
  • Be energetic and passionate about their product specialty
  • Be organized and methodical
  • Be able to work well under pressure
  • Have good presentation skills
  • Web design/development skills a plus

Qualifications

  • 1-3 years' of marketing experience
  • BS/BA in Marketing or a related field of study
  • While a Bachelor's degree in Marketing, Business, or a related field is preferred, we value experience and passion above all else.

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