Social Media Manager

4 weeks ago

Clearwater, United States Faster Way to Fat Loss Full time
Essential Functions
    • Develop and implement corporate social media strategy based on brand guidelines
    • Collaborate with marketing and design teams, as well as executives, to develop effective social media marketing campaigns across multiple platforms
    • Work closely with the CEO to ideate, create and curate content
    • Analyze and monitor the company's digital marketing plan and social media strategy and identify strategic weaknesses and contribute to discussions for improvements
    • Cultivate engagement with our followers and social media users and encourage greater social media participation in an effort to grow our online brand through a multi-platform campaign
    • Constantly research social media trends and inform management of changes that are relevant to the company's marketing activities and brand direction
    • Set, monitor, and report on KPIs associated with social media campaigns, such as targets for certain number of shares or links and measuring a campaign's performance against the KPIs
    • Quickly pivot, redesign and adjust to data driven results
    • Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
    • Communicate and complete day-to-day program execution including, but not limited to, tracking of status, key deliverables, and major dependencies in accordance with content calendar
    • Identify opportunities to influence public perception through our audience engagement and publicly speaking about the brands social media strategy
    • Identify client/coach needs and gaps in our content and recommend new topics
    • Ensure all-around consistency of brand (style, fonts, images and tone)
    • Attend team meetings as required
    • Be able to work flexible hours as needed, both in the office and on-site
    • Other duties as assigned
QUALIFICATIONS:
  • BS in Marketing or similar field (waived depending on years experience)
  • Demonstrated work experience in various social media platforms
  • Demonstrated ability with content management Systems
  • Solid knowledge and application of online content strategy
  • Proven ability to publish blogs and social copy via a portfolio
  • Demonstrated collaborative, organizational, and operational skills with a proven ability to handle multiple tasks and projects
  • Goal and deadline oriented
  • Excellent verbal and written communication skills

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