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Digital Marketing Manager, Shoppable Media
2 months ago
25645
Full Time
Rack Room Shoes is seeking a Digital Marketing Manager for Paid Search & Shopping to join our growing in-house digital marketing team. This position's primary responsibilities include daily management and execution for Paid Search & Shopping through data driven tactical optimizations as well as assisting with relevant product feed updates, internal reporting, budget pacing and forecasts.
DUTIES AND RESPONSIBILITIES:
- Manage and execute all aspects of PPC campaigns for Search & Shopping including keyword research, campaign buildouts, ad creation, budget pacing and bid management across Google Ads & Bing Ads
- Optimize campaigns based on KPIs such as CPC, CPA, ROAS, Quality Score & Impression Share
- Compile ad hoc, weekly and monthly reports summarizing performance across Paid Search & Shopping channels
- Create & launch ads for Evergreen & Promotions through Ad Copy, Extensions & Merchant Center
- Audit & optimize product feeds as needed in coordination with ecommerce and other digital teams
- Maintain a healthy product feed through Feedonomics & Google Merchant Center and address any issues
- Proactively research and execute based on industry changes and competition
- Participate in review, planning and strategy meetings
- Work with the key stakeholders across the company to set clear objectives/KPIs, report results and make recommendations for improvement
- Stays knowledgeable of industry standards, new media programs/opportunities and can advise on new ways to reach targets
- Bachelor's Degree in Marketing, Business or relevant field
- 3+ years direct experience managing Google Search & Shopping campaigns with budgets exceeding $50,000/month
- Proficiency with feed platforms such as CommerceHub, Feedonomics, GoDataFeed or DataFeedWatch
- Proficiency with analytics platforms such as Adobe Analytics and Google Analytics
- Expert-level knowledge of search and shopping platforms; ability to create, target, and optimize ads across Google, Microsoft & YouTube appropriately.
- Demonstrated ability to scale digital programs and manage budgets.
- Passion for social media, digital marketing, and emerging trends/technology
- Experience leveraging analytics to draw conclusions and influence existing and future content plans.
- Excellent problem-solving, analytical, and communication skills, strong attention to detail, and resourceful with no reservations about tackling a tough problem.
- Entrepreneurial in approach of media buying and able to think outside the box to come up with new solutions to improve the overall media buying efforts.
- Effective time management skills with an ability to multitask and prioritize in a fast-paced, dynamic environment.
- Team player who promotes collaboration while also thriving at working independently
- Strong interpersonal and communication skills, as well as the ability to articulate clearly and effectively
- Ability to analyze large volumes of data
- Understanding of marketing metrics including engagement rates, cost per order, ROI, and cost of acquisition.
- Proficient in Word, Excel, and PowerPoint
- Deep understanding of Shopping Campaigns from Standard to Smart to Performance Max
- YouTube Ads experience preferred
Store Number: HQ
Headquarters
Pay Range:
8310 Technology Drive
About Rack Room Shoes
Great shoes for men, women and children in comfort, dress, casual, and athletic categories make Rack Room Shoes the family footwear retailer of choice. The company offers a wide selection of nationally recognized brands known for their quality. Rack Room Shoes also offers an assortment of exclusive private brands commissioned from the best manufacturers in the business. Our private brands offer customers great styles and outstanding values, which translates into satisfied, loyal, repeat customers.
Charlotte, North Carolina US
Rack Room Shoes provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, marital status, disability, genetic information, age, military service, or any other characteristic that is protected by applicable law. This policy of equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, transfer, reassignment, demotion, discipline, discharge, performance evaluation, compensation and benefits.
