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Marketing Operations Senior Analyst

2 months ago

Chevy Chase, United States The Knot Worldwide Full time
Job Description

The Marketing Operations Sr. Analyst is a key role, responsible for supporting the scaling and development of the B2B Marketing reporting and analytics function for WeddingPro. The ideal candidate has a deep understanding of B2B marketing attribution, reporting, and analytics from unknown web visitors to closed opportunities. This role will partner with Data, Sales Operations, Product/Customer Marketing, Demand Generation, Education, and Paid Media stakeholders to translate their business needs into requirements and technical solutions. This role will report to the Manager of Marketing Analytics and Operations, and work alongside the Marketing Operations team under the US Vendor Marketing Team.

RESPONSIBILITIES:
  • Create and maintain performance management reports and dashboards to measure, monitor, and drive accountability for the full marketing funnel
  • Deliver executive monthly and quarterly reporting, providing actionable insights into marketing results and performance to business goals
  • Support strategic target setting for B2B Marketing based on overall new business targets and report on pacing and forecasting to those targets
  • Support the evolution of B2B marketing attribution models
  • Partner with Demand Generation to manage site performance tracking and reporting to control the individual customer and prospect UX and data capture
  • Partner with B2B Marketing stakeholders to project manage and execute incoming reporting requests
  • Analyze marketing operations strategies, processes, and database to drive quality lead identification and increase lead conversion across all channels
  • Own custom scoring models in our marketing automation platform (Pardot), and partner with Sales Operations and Sales Leadership to ensure continuity with distribution and prospect scoring
  • Create a deep understanding of ROI and ROAS to develop attribution reporting models, visualizations and analysis to drive down-funnel goals
  • Partner with the Enterprise team and Data teams to ensure seamless data integration between Marketing Operations owned systems all the way through to reporting systems
  • Collaborate with data engineering and analyst teams to prioritize, QA, and release new data tables, metrics, and analytics solutions
SUCCESSFUL MARKETING OPERATIONS SENIOR ANALYST CANDIDATES HAVE:
  • BA/BS degree preferred, with minimum 3-5 years of relevant professional experience in marketing analytics, marketing operations, or marketing technology
  • Previous SaaS experience highly preferred; understanding of the SaaS business model required
  • Experience in GA4, Looker Studio, Google Tag Manager, and other site performance tools required
  • Strong analytical and quantitative skills; ability to use data to back up assumptions and assess the success of marketing programs
  • Extensive background in marketing automation tool management such as Pardot, Marketo or Hubspot
  • SQL experience preferred
  • Outstanding project management and prioritization skills
  • Strong communication, presentation, and relationship management skills
  • Ability to obtain, synthesize, and analyze data from disparate sources
  • Comfort working cross-functionally and advocating for your ideas and insights
  • Ability to prioritize, set deadlines, and meet aggressive goals
  • Analytical problem solver and decision maker with acute attention to detail
  • Ability to thrive in fast-paced, changing environment
  • Strong proficiency in Excel and Google Sheets
About Us

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference

WHAT WE LOVE ABOUT YOU:
  • You Dream Big. You iterate and experiment to drive innovation.
  • You Love Our Users. You keep our global community at the center of everything you do.
  • You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
  • You Hustle Every Day. You favor urgency and own your outcomes.
  • You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Boston, MA; Delhi, India; Galway, Ireland; London, England; Madrid, Spain; New York, NY; Omaha, NE; Portland, OR; and Washington, D.C.

We are seeking applicants residing in the Central or Eastern US time zones to facilitate effective communication with the company's headquarters in Chevy Chase, MD.

US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

About the Team

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide's leading family of brands-including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more-help people take celebration planning from inspiration to action. When you join our global team, you'll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.