Senior Product Manager, DIFM

Senior Product Manager, SMB Fulfillment LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you're ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can't wait to meet you. Where we work, we believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more. This position will be located in Austin or Los Angeles. This is a Senior Product Manager role focused on ensuring that customers who choose LegalZoom's Do-It-For-Me (DIFM) offerings are paired with the right services and see clear value from their experience. You'll own end-to-end product strategy and execution for initiatives that improve customer satisfaction (NPS), service utilization, and alignment between customer intent and product entitlement. This work includes both the refinement of existing DIFM offerings and the launch of new ones. You are a seasoned, autonomous product leader who thrives in ambiguity, connects deep customer insights to business outcomes, and aligns cross-functional teams to deliver cohesive, high-impact service experiences. As a Senior Product Manager, SMB Fulfillment, you will be responsible for the end-to-end product strategy and execution of initiatives that enhance the customer experience for LegalZoom's Do-It-For-Me (DIFM) offerings. This includes refining existing offerings and launching new ones, with the goal of improving customer satisfaction (NPS), service utilization, and alignment between customer intent and product entitlement. Lead the end-to-end product strategy and roadmap for improving satisfaction, engagement and cross-selling across DIFM offerings. Identify and close experience gaps between customer expectations, product messaging, and actual service delivery. Champion the voice of the customer in every conversation and ensure DIFM experiences feel supportive, proactive, and trustworthy. Define success metrics and work across engineering, design, fulfillment, legal, marketing, and CX to build and scale holistic solutions. Partner closely with operations and legal stakeholders to balance business constraints with great customer outcomes. Drive initiatives independently from discovery through delivery, shaping team priorities with minimal oversight. Navigate ambiguity, communicate with clarity, and balance fast wins with long-term product-market fit evolution. Influence stakeholders and cross-functional teams around shared goals and execution plans. You have 5+ years of product management experience, including service or fulfillment-driven products that required alignment beyond the core product/design/engineering triad. Proven ability to define customer needs through interviews and data, and translate those insights into measurable product improvements. Demonstrated ownership of strategy and delivery for a complex, high-impact area, ideally with customer service or operations dimensions. Experience influencing cross-functional stakeholders and driving alignment in ambiguous problem spaces. Strong written and verbal communication skills, with an ability to tailor messaging across levels and functions. A passion for customer-centricity, operational design, and continuous learning through iteration. A bias toward action and a track record of delivering value quickly, then improving through feedback and insight. LegalZoom is a remote-first company and the national range for this role is $125,200 - $146,050. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below. Medical, Dental, Vision Insurance 401k, With Matching Contributions Paid Time Off Health Savings Account (HSA) Flexible Spending Account (FSA) Short-Term/Long-Term Disability Insurance Plus other wellness benefits to include: Fertility Mental Health One Medical Fringe lifestyle benefits up to $250 Join us in making a difference as we build our future and help ensure access to professional legal advice to all LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.